Founded in 1941, Hasselblad is the leading manufacturer of medium format cameras and lenses.

Handmade in Sweden, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality, Swedish craftsmanship and high performance. Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the moon – and helped shape the way we look at the world through genuine photographic artistry.

Trusted by NASA and used by the greatest photographers in the world, Hasselblad continues to create products with uncompromising image quality that inspire.


Hasselblad

Check out the colour difference between the forest as seen through the recording device vs the X2D! HNCS renders colours the way the human eye perceives them, capturing the natural hues accurately so the viewer can experience the greenery of the forest too.

πŸ“· X2D 100C.

11 hours ago | [YT] | 317

Hasselblad

A building that both complements and contrasts its surroundings, showcasing sharp angles against the backdrop of soft hills.

πŸ“· X2D 100C
Captured by Wei Wei.

1 day ago | [YT] | 580

Hasselblad

Capture every tuft of fur from a distance with 100MP. πŸ„
Swipe to ➑️ Click and ➑️ Zoom

πŸ“· X2D 100C Earth Explorer Limited Edition
Captured by Kinoko.
#hasselblad #x2d

2 days ago | [YT] | 661

Hasselblad

The new update for Phocus Mobile 2 is here.

The update introduces Hasselblad Natural Noise Reduction (HNNR) for smoother details, Perspective Correction to fix perspective distortions with ease, and the Material Feel feature to add film-like vibes for a classic finish.

3 days ago | [YT] | 346

Hasselblad

Sky blue and crisp reds - the world's colours are yours to explore with the X2D 100C Earth Explorer Edition Limited Edition.

Captured by Jariays.

4 days ago | [YT] | 663

Hasselblad

All I know is, if I ever witness extraterrestrials visiting us, I want that moment well documented with HNCS and 100MP.
πŸ›ΈDo you think a genuine UFO has ever been captured on camera?

πŸ“· X2D 100C, XCD 2,5/90V, and XCD 2,5/38V.
Captured by Wei Wei.

5 days ago | [YT] | 510

Hasselblad

X2D 100C's specially designed ergonomic grip comes in clutch even in glove season. ❄️

πŸ“· X2D 100C Earth Explorer Limited Edition
Captured by Kinoko.

6 days ago | [YT] | 658

Hasselblad

The Camera vs the Shot! Swipe ➑ to Press the Shutter
Stunning Straight Out Of Camera (SOOC) digital images with the Hasselblad 202FA film camera and CFV100C Digital Back.

Captured by JiYuan Wang.

1 week ago | [YT] | 780

Hasselblad

Birds can be elusive subjects; they flitter away in a moment and are often hued to blend in with their surroundings. With patience, insight into the species, and a little 100MP zoom, they can be captured in glorious detail.

Do you enjoy photographing birds? If so, what do you love most about it? 🐦

πŸ“· Captured by Kinoko with the X2D 100C.

1 week ago | [YT] | 497

Hasselblad

The deep darkness of the bark set against the pristine white of snow forms a subtle yet striking contrast with every delineation caught in 100MP.
Swipe ➑️ to see the result!

Captured by Unique Depth with the X2D 100C and 3,2-4,5/20-35E.

1 week ago | [YT] | 666