Welcome to 98KUPD - Arizona's Real Rock on YouTube! Here we will feature video interviews with artists from the active rock world, behind-the-scenes content of what's happening at the station, promo videos, & so much more!

Join us for Holmberg's Morning Sickness, the #1 morning show in the Valley, delivering a perfect blend of humor, music, and entertainment to kickstart your day.

Subscribe now to stay plugged into the hottest rock scene in Arizona, only on 98KUPD!


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