Ethnic Threads, a leading online ethnic clothing store, is the brainchild of Poornima Prashanth. Her innate interest and knowledge in traditional wear coupled with her yearning to support and sustain the different Indian clothing art forms were the driving factors behind this ethnic dress store.

It was established in the year 2014 at Coimbatore (India) for ethnic clothing enthusiasts living in both India and the UAE. Later, it was launched in Australia in August 2018 to serve customers from the Indian subcontinent. Since then, Ethnic Threads has become one of the favorite brands in Australia.

Ethnic Threads continues to serve its customers in the best way possible, keeping in mind the environment, carbon footprint, and society at large. It has also been an active community supporter sponsoring many initiatives and has won accolades for the same from local councils across Sydney.