BRAND was started in 2020 by Mike Rosa and Rob Witherby. Based in Northern New Jersey, BRAND brings a fresh sound with a retro feel, combining bedroom pop and 80's pop sounds. Mike and Rob have been writing music together long before the band's inception and have been friends for longer. Their musical influences are wide ranging, but they are especially influenced by bands like Tennis and Tears for Fears and artists such as Still Woozy and Jon Foreman.