“The world is in crisis, from environment and health to identity and innovation.
We underestimate the burden of consumption on our minds, lives and society at large”

Mindless consumption is at its peak and has led to us losing control of what's important in life. At सादा / SAADAA, we are trying to translate a minimal way of living where less is better.

सादा / SAADAA is a home-grown D2C Lifestyle brand that started out from a 100 sq. ft garage built on the idea of simplicity - has now grown to 250+ workforce, crossed 2 lakh+ customers, and has proudly become a ‘Made in Jaipur’, ‘Made for the World’ brand.

We started, one piece at a time, to create a line of basics that is free from compromise. We now have a small but thoughtfully designed collection of high-quality modern essentials that are a joy to wear every day.