Optimal Workshop
Putting people at the heart of decisions.
Understand what matters most with our user research platform — transform insights into action, and make decisions with confidence.
Treejack: Know why and where people get lost in your content with tree testing.
OptimalSort: Discover how other people organize your content with card sorting.
Chalkmark: Reveal first impressions of designs and screenshots with first-click analysis.
Questions: Gather opinions, facts, and feedback with our quick online surveys.
Reframer: Take notes and find themes super fast with qualitative research.
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