What began as a simple sneaker blog a decade ago has become a definitive daily source for fashion, footwear, music, arts, and a diverse range of subjects that shape our everyday lives. Through concise, informative storytelling, we shine a spotlight on influential figures, emerging movements, and the creative process.

From all corners of the globe, our aim is to present useful information designed to inspire people into action, and to continue to evolve the ever-expanding culture of creativity. This is HYPEBEAST.


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Pioneering footwear titan SCRY™ is at the forefront of innovation, making a name for itself under 3D-printed creations that outline alternative galaxies. The brand’s out-of-the-box designs explore the future of shoe-making through cutting-edge technology based on architectural artistry.

Following its debut at Paris Fashion Week, SCRY™ and HELIOT EMIL are officially launching their Fall/Winter 2022 partnership. The 3D boot is built from plastic-based polyurethane materials, forming a “Solitary Uniform” that eliminates harmful waste.

HELIOT EMIL’s intergalactic universe comes to life across the “Digital Embryo” concept, merging with SCRY™’s novel design techniques. The platformed boot features mid-height tops and rounded toe boxes with a medial puncture and curved bridge in all-black.

hypebeast.com/2023/12/scry-heliot-emil-digital-emb…

1 year ago | [YT] | 2

HYPEBEAST

We caught up with NBA Skills Trainer Chris Brickley to talk about what's his everyday essentials on a new episode of HYPEBEAST Essentials.

5 years ago | [YT] | 18

HYPEBEAST

Take a look behind Pyer Moss' creative process

5 years ago | [YT] | 13

HYPEBEAST

Watch ‪@mattymatheson‬ shop for some high fashion items with us!!

5 years ago | [YT] | 7

HYPEBEAST

Jason Dill is perhaps one of skateboarding’s most colorful figures — his influence spans beyond board tricks and appearing on skate vids as he’s also renowned as an accomplished entrepreneur with his brand Fucking Awesome (‪@FAWORLDENTERTAINMENT‬ ). We caught up with Dill in Los Angeles where he recently opened FA’s first store on Hollywood Boulevard.

5 years ago | [YT] | 9

HYPEBEAST

Plants can add a special ambiance to any home or space, but the trick is being skilled enough at keeping them alive and healthy. This feat can be mastered by anyone and it largely comes down to the first step — choosing the right one.

5 years ago | [YT] | 17