The Virtual Choir began in May 2009 as a simple experiment in social media and has since exploded into a global phenomenon, creating a user-generated choir that brings together singers from around the world in their love of music making through the use of technology, whether singing alone in their living rooms, their dorm rooms, their garages or anywhere they can connect to the internet; these videos are synchronised and combined into one single performance to create the Virtual Choir.

Successfully funded through a Kickstarter campaign, run in association with DCINY/Soaring Dreams, Virtual Choir 4: Fly to Paradise was released in July 2013, received over 8,400 submissions from 101 countries and launched at the Coronation Festival at Buckingham Palace/BBC 1.