10:40
Customer loyalty | Strategies & factors | Oliver’s loyalty model | Marketing management
Business Studies Simplified
7:21
Launching new products in global market | Challenges | Marketing Management
2:39
Branding | Brand image | Brand perception | Steps of developing a new brand | Marketing management
14:56
Impact of social media on traditional marketing | Marketing management
5:04
From Integrated Marketing Communications (IMC) to Integrated Brand Promotion (IBP)
