🚀 Welcome to The SERPTalk - Your Ultimate Destination for Digital Marketing Excellence! 🚀 Episode #8: Is Influencer Marketing Dead? Exploring Its Future & Relevance in 2025 | Hosted by Atique Qureshi | The SERPTalk Is influencer marketing still a powerful strategy, or has its impact faded in 2025? In this episode, we dive into the evolving landscape of influencer marketing, exploring its current challenges, trends, and future potential. From the rise of micro-influencers to the importance of authenticity, we discuss whether influencer marketing is truly on its last legs or if it’s just adapting to new consumer expectations. The Timeline 00:00:00 Introduction 00:02:07 What is Influencer Marketing? 00:03:42 How Does Influencer Marketing Work? 00:07:59 Types of Influencers 00:15:40 How Influencers Build Their Audience 00:19:53 How to Connect with Relevant Influencers for a Particular Brand's Promotions 00:22:10 Differences Between Indian and Global Influencers or Content Creators 00:32:40 Which Platforms to Use for Targeting Audiences in Influencer Marketing 00:38:25 How Much Do Content Creators Earn? 00:39:58 Fundamental Metrics to Check Before Hiring an Influencer 00:43:04 How to Calculate ROI in Influencer Marketing 00:48:51 How Content Creators Choose Brands to Enhance Their Fame or Value 00:53:11 Challenges Faced by Agencies in Running Influencer Marketing Campaigns 🚀 Subscribe, Like, and Comment! Be part of our growing community! Subscribe to The SERPTalk for future podcasts that promise to be a treasure trove of marketing wisdom. Like the video, share your thoughts in the comments, and feel free to drop any questions you'd like answered by industry experts in our upcoming episodes. 🌐 Connect with The SERPTalk: YouTube: youtube.com/@TheSERPTalk LinkedIn: www.linkedin.com/company/the-serptalk/ Instagram: www.instagram.com/theserptalk/ Twitter: twitter.com/theserptalk/ Facebook: www.facebook.com/theserptalk/ 📲 Connect with Your Host Atique Qureshi Instagram: www.instagram.com/the.atique.qureshi LinkedIn www.linkedin.com/atiquequreshi/ Twitter: twitter.com/qureshi_atique 👥 connect with Our Guest Abhishek Karnik www.instagram.com/gursheenx/ LinkedIn: www.linkedin.com/in/gursheenkhanuja/ Be Our Guest! Interested in joining us as a guest on The SERPTalk Podcast? Simply fill out this quick invitation form [forms.gle/D6DwxfHPVs9pN3jq5] Connect with Us: Have a topic suggestion or guest recommendation? Contact us at theserptalk@gmail.com – we'd love to hear from you! #influencermarketing #digitalmarketing #socialmediamarketing #marketingtrends2025 #contentmarketing #brandstrategy #marketingpodcast #atiquequreshi #theserptalk #futureofmarketing #microinfluencers #influencerstrategy #hindipodcast #marketinginsights #podcastepisode