1:29
What is Marketing? Marketing Definition (+Marketing vs. Advertising)
Hook Agency
1:39
What is a Lead? What is a Marketing Qualified Lead?
2:24
What is a Qualified Lead or Sales Qualified Lead? Sales Lead Definition
2:01
What are Trust Badges? What are trust factors and how do they increase leads?
1:54
What is a Conversion? What is a good conversion rate?
2:22
What is a Lead Magnet? Basics of White Papers / Checklist / Download for Leads
1:47
What is Cost of Acquisition or COA? / CAC (Cost to Acquire a Customer)
1:44
What is a Call-to-Action or CTA in Marketing
2:29
What is Conversion Rate Optimization or CRO in Marketing? A/B Testing
1:38
What is Attribution in Marketing?
What is Responsive Web Design and Why is it Important?
What is a CMS or Content Management System in Marketing / Web Design?
1:16
What is a Landing Page? On Website / Web Design?
1:06
What is a Wireframe in Web Design and Marketing?
1:33
What is a Sitemap in Web Design? Vs. Sitemap in Development & SEO?
1:24
What is Negative Space in Web Design & Why is it Important?
1:28
What is Contrast in Web Design, and Why is It So Important?
1:30
What is a Mockup in Web Design?
What is a Theme + What is a Plugin in Web Development?
1:32
What are “Differentiating Features” in Marketing + Web Design?
1:31
What is a Unique Value Proposition? Or ‘Unique Selling Proposition’? UVP / USP
1:45
What is Pipeline in Marketing and Sales?
2:47
What is BANT in Sales + Marketing?
1:43
What is Cross Selling and Upselling in Marketing and Sales?
1:26
What does Return on Investment, or ROI in Marketing mean? ROI Definition
1:35
What is Google Data Studio in Marketing?
What is CLV or Customer Lifetime Value in Marketing?
What is a CRM / Customer Relationship Management Tool in Marketing?
1:13
What is Close Rate in Marketing + Sales?
What is MOFU, TOFU, BOFU (Middle, Top, Bottom of Funnel) in Marketing?
2:15
What is a Keyword in Marketing? SEO Keyword Basics
2:14
What does Analytics Mean in Marketing? Google Analytics Basic Terms
1:40
What is a 301 Redirect? Why do They Matter in Marketing?
2:44
What is a Meta Title and Description? Why do They Matter in Marketing?
1:51
What is SEO or Search Engine Optimization in Marketing?
1:36
What is a Backlink and Anchor Text in Marketing?
What is the SERP in Marketing?
What is the Map Pack and How Do You Get On It?
2:11
What is Site Speed and Why Does it Matter?
What are Local Directory Listings?
1:14
What is Caching in Website Design and Development?
What is FTP Access, Hosting Access, and WordPress Access in Marketing?
1:19
What is a Content Calendar in Marketing?
1:03
What is a Design Review and Design Revision?
What is a Project Manager in Marketing + Web Design?
1:23
What are Functionality Requirements in Marketing + Web Design? What is Scope Creep in Marketing?
What is User Experience in Website Design + Marketing?
What is Web Maintenance?
0:58
What is QA or Quality Assurance in Web Design & Marketing?
What is Content Entry in Web Design & Marketing?
Make Marketing Simple // The Blooper Reel
