Programmatic Advertising's Greatest Hits
Digiday |
29 videos |
Updated 9 years ago
Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is.
“Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically.
Read more here: digiday.com/platforms/what-is-programmatic-adverti…
