0:24
Don't just hire ENGINEERS, hire PRODUCT people!
Upptic
0:30
Too many STARTUPS have this PROBLEM!
0:22
AI is best left to Fantasy (Ads)!
0:34
Pain is Authenticity
LIVE
[Deleted video]
0:55
Is there really AI in user acquisition?
0:32
Get it together META! Please!? 🥺
0:29
2024 Gaming: PC vs Console vs Mobile
0:36
Will TikTok finally be BANNED?
0:27
Look to Asia to gauge success of new game formats
1:00
Asia LOVES Web3 Gaming
Why AppLovin should BUY Snap
0:53
AppLovin tried to buy Unity, now it doesn't need it
0:33
The key to AppLovin's EXPLOSIVE growth
0:35
AppLovin's INSANE growth
0:43
Increase ROAS with authenticity
0:40
Stop using these DEAD creative trends
Web3 GameDev: Focus on the FUN!
This MYTH ruins ad creatives
0:44
What IS an "ad creative" – and how many is right for YOUR campaign?
Creative teams need THIS for success
0:28
Trump win means crypto BOOM
0:48
Trump on AI: Free-For-All or Regulation?
Do BLOCKBUSTER marketing campaigns (still) work?
Marketers: DON'T play the blame game!
0:38
Savvy growth marketers do THIS one thing
Off the Grid: A glimpse of web3's FUTURE?
0:50
How to do web3 gaming RIGHT
Is "Off The Grid" a 10x Axie moment?!
"Off the Grid" and the POWER of content creators
Small game studios should THINK SMALL
0:41
AI tools for marketing PROS
Marketers: Specialized OR broad skillsets?
Unity's new price structure REVEALED
0:56
Beloved Disney game CANCELED (here's WHY)
Unity KILLS its controversial fee
0:39
Game soft-launch tip: Keep it SIMPLE
0:31
Not cross-platform? You're missing out!
0:42
What can PC learn from mobile? MEASURE STUFF!
Are your Telegram chats REALLY encrypted?
Telegram's BOOMING games market
0:57
Is Perplexity making IMPOSSIBLE promises?
Nvidia's AI opens NEW WORLD of gameplay
Epic Games: Apple's fees SUPPRESS gaming
Polymarket: the "stealth" web3 product EVERYONE is using
What IS Deadlock? Valve's not-so-secret game
Who the HECK is Jim Payne? Meet Unity's new CPO
Unity's Q2 improvements AREN'T what they seem
Valve's inadvertently BRILLIANT Deadlock marketing
GameStop is a CHAMELEON
Our SALUTE to Game Informer 🫡🪦 R.I.P.
DON'T let "brand safety" keep you from a good ROI
0:54
X and Elon forget free speech goes BOTH ways
Marvel Snap creator bringing AAA to Godot
It's a GREAT time to advertise on X, it's a TERRIBLE time to be X
0:59
Friend.com's marketing is CRAZY (like a fox)
Investments point to HEALTHIER games industry
Marketers would be WISE to test Privacy Sandbox
Google cookie reversal WARNS of ATT-like future
0:37
Xbox Game Pass is still a great value – but subscriptions are TIRING
Axie's Jihoz: Market your games like a POLITICAL movement
Marketers: Know your outcome and process GOALS!
Money ISN'T everything in web3 content creator partnerships
Is Steam's revenue per employee the HIGHEST in the world?
Valve's STEREOTYPICAL "Silicon Valley office culture"
Valve's private ownership means more MOONSHOTS
Valve's SHOCKING earnings show benefits of private ownership
Interactive fiction and AI could be a GREAT match
0:51
Pixelberry acquisition is a SMART play with AI
Why game devs should CARE about Epic Games on iOS
Is Apple being PETTY about Epic's button design?
OUTRAGEOUS Polkadot KPIs
Polkadot's HUGE ad spend highlights DAO weakness
YouTube's ATT prompt = You should be BACK on Google iOS
FREE advice: Start testing ads on Google iOS again!
Game studios can learn from e-commerce for web store inspiration
Web stores aren't aiming to compete with app stores
Should web stores be a VIP experience? It depends...
0:52
The web store user journey (for gamers)
Web3 engagement: See gamers as people, not numbers
Simple and effective web3 gaming content strategy
Try this instead of paid UA for web3 games
MetaMask's web3 games launcher is a BIG DEAL
Web3 game trends to watch closely
Web3 gaming has a VC problem
Sound advice for web3 KOLs and gamedevs
Mobile marketing's new hot topic: AAK!
0:17
How do you pronounce AAK? And what is it?
0:47
SKAN is dead – get ready for AAK
Apple's AAK will impact mobile gaming
Devs can hook into Apple AI
Apple is playing catch-up in AI for investors
Apple AI will require an upgrade
How Apple might win the AI arms race
CPIs are rising – especially on top channels ðŸ«
Android casino game CPIs = 💸💸💸
ATT double opt-in is !#$@
Smartphone explosion on the way
Is Epic Games Store on iOS a boon to the games industry at large?
Apple unlikely to make it easy for Epic Games to return to iOS in UK
Watch gaming trends in gaming to stay ahead of the tech curve
Ethereum ETF approval would be meaningful for games industry
0:46
AppLovin grows while Unity struggles
Google's AI Overviews might change marketing, but now is the time to adapt
0:23
Creative Destruction: Adapt quickly to AI or risk becoming obsolete
Spindl's new on-chain ad network means new possibilities in advertising
Why trusted platforms are so important for mainstream distribution
What is the best blockchain for a web3 game developer?
What is the key to distribution in web3 gaming? It might be regulatory compliance
0:20
Web3 valuations are something else – there's a reason for that
Curation sets Ronin apart – and helps its partnered games succeed
Is Ronin a web3 game publisher? Not quite yet!
Interoperability and asset ownership puts community at forefront in web3 gaming ecosystem
Is Unity still tops for game development? – Upptic Shorts
Yuga Labs' pivot hints at web3 gaming IP weaknesses
Is Steam chart hacking a new growth vector? Games like Palworld and Manor Lords may hold clues
Palworld, Manor Lords, Balatro, and Helldivers 2: How small studios are seeing huge success
Are Meta investors short-sighted for not loving Zuckerberg's AI investment? – Upptic Shorts
Embracer Group's split shows what the real money-maker is – Upptic Shorts
0:49
Time for change? TikTok marketing amid the threat of a U.S. ban – Upptic Shorts
Can Indian game developers launch and thrive in India's gaming ecosystem? – Upptic Shorts
Despite India's gaming hub reputation, Indian game studios are hard to come by – Upptic Shorts
Indian Gaming: Esports. Housewives. Mobile – Upptic Shorts
Take advantage of India's rich culture and lore to target Indian gamers – Upptic Shorts
Web3 makes a comeback at GDC. Here's what's changed! – Upptic Shorts
Emerging markets and opportunities in mobile gaming – Upptic Shorts
Asia dominates the mobile gaming markets – Upptic Shorts
Sensor Tower's mobile market forecast is very rosy – is it accurate? – Upptic Shorts
Netflix's approach to gaming: All-in or dipping toes? – Upptic Shorts
Has Microsoft low-key admitted Xbox lost the Console Wars? – Upptic Shorts
Microsoft's gaming transformation – Upptic Shorts
Electronic Arts' playbook for steady YoY growth – Upptic Shorts
Embracer Group's business strategy is showing weaknesses – Upptic Shorts
Is there something more to the Sensor Tower-Data.ai acquisition? – Upptic Shorts
0:45
Apple's App Store encapsulates anti-competitive behavior – Upptic Shorts
Is Apple's preferential treatment of its own products anti-competitive? – Upptic Shorts
Heroes of Mavia may have just uncovered this year's hottest web3 growth hack – Upptic Shorts
Go beyond in-game behavior to better understand your gamers – Upptic Shorts
Toxicity in gaming can be combatted with one simple thing (the power of friendship) – Upptic Shorts
0:25
Reframing games as "memorable stories" instead of "time wasters" – Upptic Shorts
For best results, categorize gamers by type of fun they like, not type of games – Upptic Shorts
EU's Digital Markets Act is working, and Apple isn't happy – Upptic Shorts
Will TikTok be banned in the US? Congress ban summarized – Upptic Shorts
Is massive player growth logistically problematic in web3 gaming? – Upptic Shorts
Can games with tokens survive? Player happiness is key – Upptic Shorts
How to maximize token benefits for in-game economies – Upptic Shorts
Reddit is FINALLY going public! – Upptic Shorts
Will this new web3 marketplace make things better for creators? – Upptic Shorts
Bitcoin "number go up" means new energy around web3 gaming – Upptic Shorts
What's behind Bitcoin's latest rise? – Upptic Shorts
What are "degens"? Breaking down this web3-native group – Upptic Shorts
Web3 gaming in a nutshell – Upptic Shorts
Web3 booms and busts mean higher-quality games for consumers – Upptic Shorts
Web2 vs. Web3: Making measurement weird – Upptic Shorts
What's the state of mobile gaming? Well... It's there! – Upptic Shorts
Good token design for video games: It's NOT all about the money – Upptic Shorts
Should games be built on blockchains? Probably not – Upptic Shorts
0:58
Don't confuse DAOs with gamedev companies (plus, ideas for better token utility) – Upptic Shorts
How do you create a AAA creator economy? SHRAPNEL's answer – Upptic Shorts
Sports was the saving grace for linear TV, and now they're going streaming too – Upptic Shorts
Mobile gaming's upside-down business model is now seeing consequences – Upptic Shorts
Crazy Nonsense: The saga continues between Epic and Apple – Upptic Shorts
Apple's reasoning for its new fee glosses over one important fact – Upptic Shorts
Activision-Blizzard brings huge boost to Microsoft gaming, but there's a big "BUT" – Upptic Shorts
Are Disney and Epic Games a match made in Heaven? Why they need each other – Upptic Shorts
Mark Zuckerberg is the inverse Elon Musk – Upptic Shorts
Is the Xbox console going extinct? Maybe not, but it might look different next gen – Upptic Shorts
Are you preparing for privacy changes in the marketing ecosystem? – Upptic Shorts
Is influencer marketing the best way to spend your ad dollars? – Upptic Shorts
Higher quality games with more replay value are key to games growth – Upptic Shorts
Hot Tip: Use mobile ad flows for PC game marketing on TikTok
Is VR going mainstream? How Apple's Vision Pro could impact game developers – Upptic Shorts
Crazy: How Apple's new app store policy reinforces its monopoly – Upptic Shorts
Why is Palworld so successful? It scratches an itch – Upptic Shorts
Palworld's success hints that the games industry is changing; here's what to expect – Upptic Shorts
Is it "negligence" not to build games with cross-platform in mind? – Upptic Shorts
Is reviving and revitalizing IP a powerful strategy for success? – Upptic Shorts
Creator content is becoming a powerful marketing tool – Upptic Shorts
Utilizing AI for actual marketing outcomes – Upptic Shorts
Customer support gets a glow-up in 2023 – Upptic Shorts
Is AI going to democratize game-making and coding? – Upptic Shorts
ESRB harming own credibility with web3 games ratings – Upptic Shorts
ESRB rating of Gods Unchained is "ridiculous" – Upptic Shorts
Google lost against Epic because it's not monopolistic enough – Upptic Shorts
Hasbro has a management problem – Upptic Shorts
Is AI already capable of inhuman feats? – Upptic Shorts
Utilizing AI to great effect in marketing – Upptic Shorts
Where to use AI tools in your marketing workflow – Upptic Shorts
Is Pika all it's cracked up to be? Or are AI ads overpromising? – Upptic Shorts
Binance and CZ are stumbling; why is crypto rising? – Upptic Shorts
Binance CEO's punishment is "slap on the wrist" – Upptic Shorts
Binance CEO CZ's conviction is "burning the sage" in crypto – Upptic Shorts
As brand advertisers flee Twitter, it's a flash sale for performance marketers – Upptic Shorts
Should you be spending those holiday marketing dollars? – Upptic Shorts
Recipe for success: Joint projects between web3 and traditional game developers – Upptic Shorts
What web3 games are likely to go mainstream? – Upptic Shorts
0:26
What's being tested this time around in web3 gaming? – Upptic Shorts
Web3 gaming less reliant on mainstream adoption – Upptic Shorts
Where is this new crypto and web3 growth coming from? – Upptic Shorts
Unity makes some major changes – Upptic Shorts
