Recently, I've worked on 3 different AI-powered mental health apps. It's a fascinating & fast-growing space.
And when I interview anxious adults, across projects & cohorts, I keep hearing the same feedback.
“You know when I REALLY need someone to talk to? When I’m tossing & turning at 1am, obsessing about some stupid thing I said that day, & I can’t turn my brain off. But I don’t want to bother my friends, or my therapist…”
For many people, nightly anxiety is an uncomfortable habit they live with. And if your product can make that habit less stressful, that's a BIG win.
This approach is called habit-stacking AKA linking a new behavior or activity to an existing habit. And it's one of the best retention hacks out there.
We’re all fundamentally creatures of habit. So integrating with your customers' existing habits gives you MUCH better odds of driving uptake & retention.
OK - so if you're ahead of the game, you might be wondering.... ✅ How can I learn about customer habits quickly? ✅ How do I choose which habits to stack on? ✅ How do I map habits to product design?
Join me for a Lightning Talk on Habit-Stacking your Customer Journey this Thursday Sep 26 @ 9am PT
I'll answer these questions, & show you how to harness the power of habit-stacking in product design – & how to do it FASTER with GenAI/.
This talk is part of our hands-on JourneyMaker Challenge.
Want to make progress & get inspired? Join the Challenge (link in comments)👇🏽
Game Thinking TV
Recently, I've worked on 3 different AI-powered mental health apps. It's a fascinating & fast-growing space.
And when I interview anxious adults, across projects & cohorts, I keep hearing the same feedback.
“You know when I REALLY need someone to talk to? When I’m tossing & turning at 1am, obsessing about some stupid thing I said that day, & I can’t turn my brain off. But I don’t want to bother my friends, or my therapist…”
For many people, nightly anxiety is an uncomfortable habit they live with. And if your product can make that habit less stressful, that's a BIG win.
This approach is called habit-stacking AKA linking a new behavior or activity to an existing habit. And it's one of the best retention hacks out there.
We’re all fundamentally creatures of habit. So integrating with your customers' existing habits gives you MUCH better odds of driving uptake & retention.
OK - so if you're ahead of the game, you might be wondering....
✅ How can I learn about customer habits quickly?
✅ How do I choose which habits to stack on?
✅ How do I map habits to product design?
Join me for a Lightning Talk on Habit-Stacking your Customer Journey this Thursday Sep 26 @ 9am PT
I'll answer these questions, & show you how to harness the power of habit-stacking in product design – & how to do it FASTER with GenAI/.
This talk is part of our hands-on JourneyMaker Challenge.
Want to make progress & get inspired? Join the Challenge (link in comments)👇🏽
3 weeks ago | [YT] | 4