Oftentimes in business, people are so focused on the bottom line that critical aspects of building a business are ignored.
When talking with clients, 99.99999% of them lack this…
A marketing strategy.
I totally understand the importance of hitting the ground running with potential clients and taking action on what is in front of you, but it is really challenging to scale a business this way.
Just imagine…
You have grown your business to the point where you are booked out for a year and have multiple employees, but you don’t know how you are going to promote your business three months from now. You haven’t done the research on your target market, and your messaging reflects this.
Your business might be growing right now, but if you don’t have a plan to get in front of the right people moving forward, this may not always be the case.
Having all of these pieces in place is so important because people have a more clear understanding of who you are targeting, and your marketing actually works.
Dogwood Gardening
I don’t care if they say marketing is fluff.
Oftentimes in business, people are so focused on the bottom line that critical aspects of building a business are ignored.
When talking with clients, 99.99999% of them lack this…
A marketing strategy.
I totally understand the importance of hitting the ground running with potential clients and taking action on what is in front of you, but it is really challenging to scale a business this way.
Just imagine…
You have grown your business to the point where you are booked out for a year and have multiple employees, but you don’t know how you are going to promote your business three months from now. You haven’t done the research on your target market, and your messaging reflects this.
Your business might be growing right now, but if you don’t have a plan to get in front of the right people moving forward, this may not always be the case.
Having all of these pieces in place is so important because people have a more clear understanding of who you are targeting, and your marketing actually works.
1 year ago | [YT] | 2