Hereās why so many startups struggle to bring their product/services to market:
Usually: Poor product/market fit and lack of business/marketing planning.
Marketing is usually an afterthought and more research is typically needed to better understand the target customer.
Below are a few marketing tips to take your startup to the next level in 2024:
š”Understand your target market. Before anything else, founders must validate the need for their products/services with the target market. Without this step, the likelihood of success is low.
Once youāve validated your offer with your ideal market, here are a few marketing tipsā¦
š”Establish a marketing plan early on. So many businesses and startups neglect this and they have no strategy for finding new buyers.
š”Get your first few use cases or customers, and then focus on creating content for your startup. This data will help you to create more targeted content that will make a long-term impact on your startup.
Once you are ready to publish content, it is important to create content based on each step of your customerās journey.
š”Focus on building a personal brand. A personal brand can do wonders for your startup because people are getting to know you - the founder, CMO, COO, etc. If people know you, they are more likely to be interested in what you are selling.
š”Understand the key players in your industry - this means thought leaders, potential referral partners, and dream clients. Connecting with these people regularly will help you to develop meaningful relationships within your industry and increase exposure for your startup.
What are some other marketing tips for startups? I'd love to get your thoughts in the comments!
ā Be sure to follow for weekly eCommerce & SaaS marketing and content education ā
Dogwood Gardening
Hereās why so many startups struggle to bring their product/services to market:
Usually: Poor product/market fit and lack of business/marketing planning.
Marketing is usually an afterthought and more research is typically needed to better understand the target customer.
Below are a few marketing tips to take your startup to the next level in 2024:
š”Understand your target market. Before anything else, founders must validate the need for their products/services with the target market. Without this step, the likelihood of success is low.
Once youāve validated your offer with your ideal market, here are a few marketing tipsā¦
š”Establish a marketing plan early on. So many businesses and startups neglect this and they have no strategy for finding new buyers.
š”Get your first few use cases or customers, and then focus on creating content for your startup. This data will help you to create more targeted content that will make a long-term impact on your startup.
Once you are ready to publish content, it is important to create content based on each step of your customerās journey.
š”Focus on building a personal brand. A personal brand can do wonders for your startup because people are getting to know you - the founder, CMO, COO, etc. If people know you, they are more likely to be interested in what you are selling.
š”Understand the key players in your industry - this means thought leaders, potential referral partners, and dream clients. Connecting with these people regularly will help you to develop meaningful relationships within your industry and increase exposure for your startup.
What are some other marketing tips for startups? I'd love to get your thoughts in the comments!
ā Be sure to follow for weekly eCommerce & SaaS marketing and content education ā
1 year ago | [YT] | 0