What My Italian Sandwich Shop Can Teach You About Selling More Online Courses
So I’ve got these two sandwich shops right by my house
One is a 2 minute walk away and the other one is a 3 minute walk away
Both have amazing sandwiches. 9/10s
The thing is I go to the same one every time
I think I’ve tried the other one twice
Why?
One shop has super nice service, great music, cool location, you can easily eat it there or get it to-go
The other one has meh service, vibe is hit or miss, it’s more of a sit down place but you can order at the bar and get it to-go if you want to
Even though they are both selling the same product the delivery is totally different
One has a more friendly environment and it’s easier to get it how I want it
And that’s why I always go to the same one every time
I also take all my friends to the same one
(aka all my referrals go here too)
So what’s this got to do with you and your online business?
You definitely aren’t the only person selling whatever you’re selling
But the customer experience you create and how you deliver what you’re selling is half of what they’re buying too
Recently a new high ticket program came out in the same space as one of my partners
They are selling the same outcome
What do they do different?
They give you a guided curriculum with a client success manager that checks in with you every week (through a google doc, super simple) to make sure you’re on track and know what to do next
The biggest testimonial on their website was a guy saying “I was part of another program that was all self-study. What I like about this is there’s active support here to keep me on track”
Similar content inside the course
Different emphasis on how it’s delivered
And with that they positioned themselves against most other programs in the space
I’ve met many a business own whose baby is their program
They poured their life’s work into what they teach
So they get really picky about how they want to present it
But the thing is… customers don’t care
They want it served they way they like it
Some want it written. Some prefer video
Some can do self-study
Others want someone to tell them exactly what to do next week on a google doc
That customer experience matters just as much as the knowledge inside
So pay attention to the feedback you’re getting from customers...
& look at how the products in your space are evolving...
You can dramatically increase the value of your product...
... and the number of referrals you get
... and the number of refunds you don’t get
Just by continuing to improve the experience without adding more content to it
Lots of opportunity to improve the customer experience without adding more to what you're teaching
Photo of me at the sandwich shop for the 100th time as proof
PS - I’ve got 2 super simple strategies that I use to make sure you customer experience is the type that keep people coming back
Drop a comment if you’re interested and if I get enough interest I'll make a video about it
Brice Gump
What My Italian Sandwich Shop Can Teach You About Selling More Online Courses
So I’ve got these two sandwich shops right by my house
One is a 2 minute walk away and the other one is a 3 minute walk away
Both have amazing sandwiches. 9/10s
The thing is I go to the same one every time
I think I’ve tried the other one twice
Why?
One shop has super nice service, great music, cool location, you can easily eat it there or get it to-go
The other one has meh service, vibe is hit or miss, it’s more of a sit down place but you can order at the bar and get it to-go if you want to
Even though they are both selling the same product the delivery is totally different
One has a more friendly environment and it’s easier to get it how I want it
And that’s why I always go to the same one every time
I also take all my friends to the same one
(aka all my referrals go here too)
So what’s this got to do with you and your online business?
You definitely aren’t the only person selling whatever you’re selling
But the customer experience you create and how you deliver what you’re selling is half of what they’re buying too
Recently a new high ticket program came out in the same space as one of my partners
They are selling the same outcome
What do they do different?
They give you a guided curriculum with a client success manager that checks in with you every week (through a google doc, super simple) to make sure you’re on track and know what to do next
The biggest testimonial on their website was a guy saying “I was part of another program that was all self-study. What I like about this is there’s active support here to keep me on track”
Similar content inside the course
Different emphasis on how it’s delivered
And with that they positioned themselves against most other programs in the space
I’ve met many a business own whose baby is their program
They poured their life’s work into what they teach
So they get really picky about how they want to present it
But the thing is… customers don’t care
They want it served they way they like it
Some want it written. Some prefer video
Some can do self-study
Others want someone to tell them exactly what to do next week on a google doc
That customer experience matters just as much as the knowledge inside
So pay attention to the feedback you’re getting from customers...
& look at how the products in your space are evolving...
You can dramatically increase the value of your product...
... and the number of referrals you get
... and the number of refunds you don’t get
Just by continuing to improve the experience without adding more content to it
Lots of opportunity to improve the customer experience without adding more to what you're teaching
Photo of me at the sandwich shop for the 100th time as proof
PS - I’ve got 2 super simple strategies that I use to make sure you customer experience is the type that keep people coming back
Drop a comment if you’re interested and if I get enough interest I'll make a video about it
1 year ago | [YT] | 1