If you're overwhelmed with building automations, learning new skills, getting clients, making money... Read on...
It often comes down with just not knowing what to do or having too many options.
And oftentimes that comes from having too big a goal that isn't specific enough.
Sometimes people come to me "wanting to scale content to every platform." (yet they aren't publishing content at all yet)
They look to automation to solve their problem of scale, but truthfully the real problem is they don't know how to create content yet. They are trying to skip important steps in the process.
Automations require a lot of specificity, automations are not vague. You know what I mean—you need to connect every module, every field, every little nut and bolt or it will not work.
To do that you need to know the non-automated process quite well first.
The best automators in any given industry know the industry well. Good content automation experts make a lot of content. They have made a lot of workflows, all manually first.
So automating all your content without being a regular content creator is very difficult.
Mainly because what you want isn't truly defined, so when you go to build it, you don't really know what to build.
Even if you know Make, and the modules that you need, you don't really know the workflow you need. You don't know all the little tiny connections to make in order to complete the automation.
This causes overwhelm... "if I could just finish this I'd be up and running"... right?
Wrong.
If you want to scale content creation it comes from first creating content.
You don't need any automation to publish a video or post a text post.
I know that sounds weird coming from me, and maybe not as fun.
But it's true.
Business growth comes from people seeing your content, not from content automation.
Sure, once you install the automations it's great, but it works best with workflows you execute manually ALREADY.
So the order of operations is actually 👇
Start creating content first, make good content on a regular basis. Then automate that 1 workflow. You'll be able to lay down more automation more easily with that baseline understanding of how content really flows vs it being something vague in your mind.
The same goes for business, reaching income goals.
Make the goals more concrete, more specific
Isolate those goals into smaller defined tasks
Keep reducing the scope (the size of the project) until the overwhelm is gone
Start chipping away at it
We often look to gurus and coaches to solve these problems for us. But oftentimes this is the only thing they really do for us, reduce overwhelm. Yes it's nice to have someone help us (and I'm here to do so), but we can do these things on our own.
But you have to slow down sometimes and reduce the size of the project into a small enough chunk that you can execute without seeing too many options.
It's hard because sometimes it makes you focus on things you don't want to do, like making content, or reaching out to a potential client, etc.
Stephen G. Pope
If you're overwhelmed with building automations, learning new skills, getting clients, making money... Read on...
It often comes down with just not knowing what to do or having too many options.
And oftentimes that comes from having too big a goal that isn't specific enough.
Sometimes people come to me "wanting to scale content to every platform."
(yet they aren't publishing content at all yet)
They look to automation to solve their problem of scale, but truthfully the real problem is they don't know how to create content yet. They are trying to skip important steps in the process.
Automations require a lot of specificity, automations are not vague. You know what I mean—you need to connect every module, every field, every little nut and bolt or it will not work.
To do that you need to know the non-automated process quite well first.
The best automators in any given industry know the industry well. Good content automation experts make a lot of content. They have made a lot of workflows, all manually first.
So automating all your content without being a regular content creator is very difficult.
Mainly because what you want isn't truly defined, so when you go to build it, you don't really know what to build.
Even if you know Make, and the modules that you need, you don't really know the workflow you need. You don't know all the little tiny connections to make in order to complete the automation.
This causes overwhelm... "if I could just finish this I'd be up and running"... right?
Wrong.
If you want to scale content creation it comes from first creating content.
You don't need any automation to publish a video or post a text post.
I know that sounds weird coming from me, and maybe not as fun.
But it's true.
Business growth comes from people seeing your content, not from content automation.
Sure, once you install the automations it's great, but it works best with workflows you execute manually ALREADY.
So the order of operations is actually 👇
Start creating content first, make good content on a regular basis. Then automate that 1 workflow. You'll be able to lay down more automation more easily with that baseline understanding of how content really flows vs it being something vague in your mind.
The same goes for business, reaching income goals.
Make the goals more concrete, more specific
Isolate those goals into smaller defined tasks
Keep reducing the scope (the size of the project) until the overwhelm is gone
Start chipping away at it
We often look to gurus and coaches to solve these problems for us. But oftentimes this is the only thing they really do for us, reduce overwhelm. Yes it's nice to have someone help us (and I'm here to do so), but we can do these things on our own.
But you have to slow down sometimes and reduce the size of the project into a small enough chunk that you can execute without seeing too many options.
It's hard because sometimes it makes you focus on things you don't want to do, like making content, or reaching out to a potential client, etc.
1 week ago | [YT] | 79