If you’re building an innovative product & struggling to validate ideas quickly... we can help 🛟
With a track record of working on breakthrough hits like The Sims, Rock Band, eBay, Ultima Online, Covet Fashion, Netflix, & Replika – we know what it takes to create product magic 🪄
And from what I've seen – there are two approaches. You can either
A) Build & ship your product, and find out how the market reacts
Or…
B) Prototype & test your ideas in rough form, & shape your product around what people truly want
The first approach can work - sometimes. Which keep hope alive 🙏🏽
But far more often, this "build it & they will come" approach fails HARD, & wastes a lot of time & money.
I've seen it up close. Man, I've LIVED it. OUCH 😖
The second approach lets you find out what people want BEFORE you ship, and then build your product iteratively, in partnership with your target customers.
I've lived that one, too. And used this approach on EVERY hit I've worked on 🚀
So why doesn’t everyone take the second approach?
SIMPLE: they don’t know how.
In fact, most innovators don’t know it’s even possible to test their end-to-end product concept before shipping it 🙈
But the teams I worked with on The Sims, Replika, Netflix, Covet Fashion… THEY know. Because we took that approach – & it WORKED.
In our hands-on Product Breakthrough Bootcamp, you'll learn the same prototyping techniques that shaped those massive hits
You’ll follow a proven methodology to pressure-test your ideas & visualize your ideal customer journey.
With our expert guidance & proprietary GenAI toolkit, you'll create 30-day Concept Storyboards that'll clarify your customer experience for EVERYONE on your team – and give you a roadmap for moving forward with high velocity.
I'd love to get you hooked on de-risking projects with Instant Storyboards ✨
Join me in the Bootcamp & let's make it happen! (link in comments)
Game Thinking TV
If you’re building an innovative product & struggling to validate ideas quickly... we can help 🛟
With a track record of working on breakthrough hits like The Sims, Rock Band, eBay, Ultima Online, Covet Fashion, Netflix, & Replika – we know what it takes to create product magic 🪄
And from what I've seen – there are two approaches. You can either
A) Build & ship your product, and find out how the market reacts
Or…
B) Prototype & test your ideas in rough form, & shape your product around what people truly want
The first approach can work - sometimes. Which keep hope alive 🙏🏽
But far more often, this "build it & they will come" approach fails HARD, & wastes a lot of time & money.
I've seen it up close. Man, I've LIVED it. OUCH 😖
The second approach lets you find out what people want BEFORE you ship, and then build your product iteratively, in partnership with your target customers.
I've lived that one, too. And used this approach on EVERY hit I've worked on 🚀
So why doesn’t everyone take the second approach?
SIMPLE: they don’t know how.
In fact, most innovators don’t know it’s even possible to test their end-to-end product concept before shipping it 🙈
But the teams I worked with on The Sims, Replika, Netflix, Covet Fashion… THEY know. Because we took that approach – & it WORKED.
In our hands-on Product Breakthrough Bootcamp, you'll learn the same prototyping techniques that shaped those massive hits
You’ll follow a proven methodology to pressure-test your ideas & visualize your ideal customer journey.
With our expert guidance & proprietary GenAI toolkit, you'll create 30-day Concept Storyboards that'll clarify your customer experience for EVERYONE on your team – and give you a roadmap for moving forward with high velocity.
I'd love to get you hooked on de-risking projects with Instant Storyboards ✨
Join me in the Bootcamp & let's make it happen! (link in comments)
1 week ago (edited) | [YT] | 2