Ieva Poriete is a bespoke fashion designer specialising in couture and ladies tailoring. In this channel we share the passion for luxury fabrics and fashion design. Episodes are set in London most exclusive fabric store Joel and Son.
People who are interested in fashion design, fabrics, bespoke tailoring, couture dressmaking, fashion and art history will find many interesting facts and ideas.

Is art fashion or is fashion art? Where did stripes come from and how did Audrey Hepburn created her distinct and elegant look? Some say fashion is complicated some others identify themselves with fashion. Clothes is what we wear every day and have done so for the whole of human existence. What are the differences between style and fashion? How to make sure you dress appropriate for special event or your age?
As bespoke designer I often work with mother of bride or mother of groom. I help them choose the right design and material to make the vision become a reality for the family wedding.