Positive Coaching Alliance

Positive Coaching Alliance (PCA) is a national non-profit developing "Better Athletes, Better People" through resources that help create a positive, character-building youth and high school sports experience. Founded by Jim Thompson in 1998 within the Stanford University Athletic Department, PCA serves youth and high school sports coaches, parents, administrators and student-athletes through live workshops, online training and books, as well as the PCA Development Zone™ (www.PCADevZone.org), offering over 1,000 free audio-video and printable resources that help improve youth sports.

In partnership with thousands of schools and local youth sports organizations nationwide, as well as many national youth sports organizations, PCA has conducted more than 13,000 live group workshops and impacted more than 6 million youth. PCA gains support from a National Advisory Board, including National Spokesperson and 11-time NBA Champion Coach Phil Jackson.


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