MO JO - Invidious

MO JO

“MO & JO: The Lennon and McCartney of Australian advertising, for two decades they dominated advertising in a way we might never see again”
(AFA chairman Russel Howcroft)

MOJO, the agency that had Australians singing along to its ads for beer, cricket and margarine was founded in 1979 by the late Alan Morris (Mo) and Allan Johnston (Jo). With Don Morris, Mo's brother (their Brian Epstein if you like) joining the team to run the business side of things.

The Mojo approach to TV advertisements used a colloquial and irreverent style, often with a catchy jingle to simple accompaniment and frequently sung in Jo's own "charismatic, gravelly" voice. Contrasting against the clipped and British-imitating style of voice presenters on Australian TV up till that point, Mojo ads highlighted Australian idiom and accent. Like the Beatles, they created songs with ideas, songs that spoke to the heart, rather than the head. Songs about brands. Let's call it 'commercial creatitivity

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3:59

ACA - Tribute To Alan Morris (MO) of MOJO Advertising Duo M0&JO

MO JO

Shared 7 years ago

6.1K views

7:08

Paul Hogan - The real story behind 'Slip An Extra Shrimp On The Barbie' Tourism Ad

MO JO

Shared 7 years ago

13K views

12:09

MOJO Advertising Agency's Succes Story on Ch 9's 'Sunday' Program hosted by Jim Waley (1989)

MO JO

Shared 7 years ago

9K views

2:41

MOJO Advertising Agency's 60 Minutes Interview, Australia (Extract Only)

MO JO

Shared 7 years ago

4.2K views

1:01

Paul Hogan (Hoges & Stropp) 'Anyhow Have A Winfield' (Waterfall) 1971

MO JO

Shared 7 years ago

40K views

1:00

(MOJO Classics) 'Everybody Loves Speedo' Ad (1986)

MO JO

Shared 8 years ago

14K views

1:00

(MOJO Classics) Amoco "Nice & Clean" Ad (1979)

MO JO

Shared 8 years ago

10K views

1:01

(MOJO Classics) Amoco "Going going Amocing" tv commercial (1979)

MO JO

Shared 8 years ago

7.1K views

1:00

(MOJO Classics) "When I Win The Lottery" - Ferrari 1981

MO JO

Shared 8 years ago

20K views

1:01

(MOJO Classics) "When I win the Lottery" - Chairman 1980 NSW Lotteries

MO JO

Shared 8 years ago

7.4K views

1:04

(MOJO Classics) 'Have a Go' Community Service Announcement Tvc 1979

MO JO

Shared 8 years ago

8.2K views

1:00

(MOJO Classics) Meadow Lea "You Ought To Be Congratulated" Launch tvc

MO JO

Shared 8 years ago

7.4K views

1:01

(MOJO Classics) Swan Lager "This one's made for you" Ben Lexcen/America's Cup 1983

MO JO

Shared 8 years ago

11K views

1:30

(MOJO Classics) Swan Lager "They Said You'd Never Make It" Hertiage tvc

MO JO

Shared 8 years ago

17K views

1:29

Winfield - Paul Hogan "Anyhow Have a Winfield" Tvc

MO JO

Shared 8 years ago

9.5K views

2:20

(MOJO Classics) Amoco - Classic Tv commercial from the 70's

MO JO

Shared 8 years ago

6.5K views

1:01

(MOJO Classics) Lone Star Beer Ad 'Cowboy' San Antonio/U.S.A 1988

MO JO

Shared 8 years ago

1.7K views

1:01

(MOJO Classics) Tooheys Country Special Beer "Shearing" Ad - 1982

MO JO

Shared 8 years ago

55K views

0:30

(MOJO Classics) Stropp & Delvene "Chicken" Sunny Corner Margarine Ad - 1980's

MO JO

Shared 8 years ago

9.3K views

1:00

(MOJO Classics) Swan Gold 'It's a man's world'

MO JO

Shared 8 years ago

1.8K views

0:31

(MOJO Classics) Meadow Lea "You Ought To Be Congratulated" BBQ

MO JO

Shared 8 years ago

1.1K views

1:00

(MOJO Classics) Tooheys Lite "The Time Is Right" Fly fishing

MO JO

Shared 8 years ago

2.7K views

0:45

(MOJO Classics) "I can feel a XXXX coming on" Horse Tamer

MO JO

Shared 8 years ago

4.8K views

1:00

(MOJO Classics) Amco "Every Amco Tells A Story" Ad (Florence)

MO JO

Shared 8 years ago

9.7K views

0:30

(MOJO Classics) Amco "Every Amco Tells A Story" Ad (Early 80's)

MO JO

Shared 8 years ago

4.6K views

0:31

(MOJO Classics) Meadow Lea "You Ought To Be Congratulated" (Breakfast) Ad - 1983

MO JO

Shared 8 years ago

1.6K views

1:00

(MOJO Classics) 'I did it my way' Taubmans Ad (Late 70's)

MO JO

Shared 8 years ago

12K views

1:00

(MOJO Classics) Tooheys Country Special Beer 'Jack Black' Ad 1982

MO JO

Shared 8 years ago

1.7K views

1:01

(MOJO Classics) Paul Hogan "Weird & Wonderful" Aust Tourism Ad 1989

MO JO

Shared 8 years ago

29K views

1:01

(MOJO Classics) Paul Hogan "Aust Made Holidays" - Australian Tourism Ad (1985)

MO JO

Shared 8 years ago

41K views

1:00

(MOJO Classics) Paul Hogan "Shrimp On The Barbie" Australian Tourism Ad (1984)

MO JO

Shared 8 years ago

311K views

0:30

(MOJO Classics) Paul Hogan - Australian Tourism Ad 'Fare Go' 1985

MO JO

Shared 8 years ago

7.3K views

1:00

(MOJO Classics) Paul Hogan-Australian Tourism Ad "Language Barrier" 1985

MO JO

Shared 8 years ago

84K views

0:30

(MOJO Classics) Paul Hogan - Australian Tourism Ad "Welcome USA" (1987)

MO JO

Shared 8 years ago

6.2K views

0:30

(MOJO Classics) Paul Hogan "Holiday Excercises" Aust Tourism Ads 1985

MO JO

Shared 8 years ago

10K views

1:00

(MOJO Classics) Paul Hogan "America's Cup" Australian Tourism Ad

MO JO

Shared 8 years ago

31K views

1:00

(MOJO Classics) Paul Hogan "Aunty Doreen" Australian Tourism Ad 1984

MO JO

Shared 8 years ago

5.1K views

1:02

(MOJO Classics) Paul Hogan "Wonders Down Under" Australian Tourism Ad 1984

MO JO

Shared 8 years ago

463K views

1:00

(MOJO Classics) Swan Lager Ad 'They said you'd never make it' Pamela Stephenson

MO JO

Shared 8 years ago

12K views

1:00

(MOJO Classics) XXXX Aussie Beer Ad "Our Stockmen" 1988

MO JO

Shared 8 years ago

29K views

1:01

(MOJO Classics) "They Said You'd Never Make It" - Keith Williams Swan Lager Ad 80's

MO JO

Shared 8 years ago

25K views

1:00

(MOJO Classics) "They Said You'd Never Make It" Ken Done Swan Lager Ad

MO JO

Shared 8 years ago

13K views

0:30

(MOJO Classics) Stropp & Delvene 'Fridge' Sunny Corner Margarine Ad 1980's

MO JO

Shared 8 years ago

3.5K views

1:00

(MOJO Classics) XXXX Aussie Beer Ad "Barley" 1985

MO JO

Shared 8 years ago

4.6K views

1:01

(MOJO Classics) XXXX Beer 'Whistling Soldiers' Ad

MO JO

Shared 8 years ago

30K views

1:00

(MOJO Classics) XXXX Beer "Country Boy" Ad (1983)

MO JO

Shared 8 years ago

28K views

1:00

(MOJO Classics ) XXXX Beer 'Round Up' Tvc (1987)

MO JO

Shared 8 years ago

120K views

0:31

(MOJO Classics) Meadow Lea "You Ought To Be Congratulated" (Brocoli) Ad 1980's

MO JO

Shared 8 years ago

540 views

1:00

(MOJO Classics) Aussie Cricket Ad "Fighting Talk" Aust vs England (1982)

MO JO

Shared 8 years ago

7.7K views

0:30

(MOJO Classics) Meadow Lea "You ought to be congratulated" (Mrs Waites) Ad - 1979

MO JO

Shared 8 years ago

1.1K views

0:30

(MOJO Classics) Meadow Lea "You ought to be congratulated" (Roast) Ad - 1988

MO JO

Shared 8 years ago

2.1K views

1:01

(MOJO Classics) Meadow Lea Ad "You Ought To Be Congratulated" (Montage) 1984

MO JO

Shared 8 years ago

23K views

0:30

(MOJO Classics) Meadow Lea"You Ought To Be Congratulated" (Potatoes) Ad - 1980

MO JO

Shared 8 years ago

2.7K views

0:31

(MOJO Classics) Meadow Lea "You Ought To Be Congratulated" (Dinner) Ad - 1983

MO JO

Shared 8 years ago

1.5K views

0:31

(MOJO Classics) Meadow Lea "You Ought To Be Congratulated" (Lunch) Ad - 1983

MO JO

Shared 8 years ago

1.1K views

0:31

(MOJO Classics) Meadow Lea "You Ought To Be Congratulated" (Montage) Ad -1984

MO JO

Shared 8 years ago

1.7K views

1:00

(MOJO Classics) Meadow Lea "You Ought To Be Congratulated - Oh Yeah" Ad - 1982

MO JO

Shared 8 years ago

2.3K views

0:30

(MOJO Classics) Meadow Lea 'Wait Until They Taste It' Ad (1980)

MO JO

Shared 8 years ago

1.8K views

1:01

(MOJO Classics) Meadow Lea "You Ought To Be Congratulated" (Original) Ad - 1979

MO JO

Shared 8 years ago

8.9K views

1:01

(MOJO Classics) "Australia's Leading Lady" NSW Tourism/Sydney Ad

MO JO

Shared 8 years ago

928 views