Ilija Benjak was born on June 1, 1994, in Sombor, Serbia. He graduated from IT Academy in 2012 with a specialization in Web Design and further expanded his expertise in SEO optimization and marketing through HubSpot Academy in 2019. He has been professionally involved in IT services and digital marketing for over eight years, and since 2024, he has managed the company "KG-Net Agentur für Website und Marketing," which offers a broad range of services, including website development, digital marketing, local, and full SEO optimization. His company received recognition as one of Austria's top cyber security and marketing companies in 2024.

Ilija is also active and successful on the YouTube platform with a channel dedicated to geopolitical analyses, analytics, and other content, where he has over 109,000 followers and more than 30 million views. Due to his success on YouTube, he has been awarded the Silver Play Button.