Beautiful, through and through.
Beauty that penetrates to the very core; an all-encompassing sense of beauty found not only in a product, but also in processes and material. This brings together several of Rithihi’s values, like sustainability, artisanry, and meaningful human-to-human interactions that come about through the business of handcrafted products. It opens up the idea of ‘beauty’ from a superficial skin-deep approach limited to aesthetics and exposes its true depth as a philosophy that connects to caring deeply about
processes, people, and things in our lives.