Be Pro Be Proud, an initiative led by the Associated Industries of Arkansas, is leading the movement to bring a new generation of pride, progress and professionals to Arkansas's skilled workforce.

Right now, Arkansas’s workforce is facing a challenge. Over 23% of the current skilled professionals are at or near retirement age. But our state’s workforce isn’t prepared to fill the positions our retiring workers are creating. Now is the time to act. By changing how Arkansans think about the job opportunities provided by skilled professions, we can inspire today’s youth and lead them, and our state, down the path to prosperity.