The contest is a celebration of the ingenuity and creativity of the world's premier visual illusion research community. Visual illusions are those perceptual experiences that do not match the physical reality. Our perception of the outside world is generated indirectly by brain mechanisms, and so all visual perception is illusory to some extent. The study of visual illusions is therefore of critical importance to the understanding of the basic mechanisms of sensory perception, as well as to cure many diseases of the visual system. The visual illusion community includes visual scientists, ophthalmologists, neurologists, and visual artists that use a variety of methods to help discover the neural underpinnings of visual illusory perception.
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