Performance Coaching

Helping agents make their real estate business sustainable, scalable, and stress-free.

Performance Coaching is the first ever real estate coaching program created for agents, founded in 1996 by Steve Shull. A former linebacker for the Miami Dolphins, Steve played under legendary coach Don Shula and was one of the tri-captains in the 1982 Super Bowl. When an injury forced him to change his game—literally—he pivoted successfully into finance and eventually real estate, where found his calling in coaching other agents.

After three decades and over 60,000 hours of one-on-one coaching, Steve knows more about real estate agents than anybody in the world. That insight has led to a unique approach that takes the fear and the fight out of real estate, allowing agents to build stronger businesses while actually enjoying their lives.


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