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What's Up in Makeup News and cosmetic industry deep dives.

Favorite Quote - "Shall we make a new rule of life from tonight: always to try to be a little kinder than is necessary?" - J. M. Barrie, The Little White Bird

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2:10:24

Behind the Controversy - The Extraordinary True Story of The Ordinary Part 2

Jen Luv  

Shared 3 days ago

35K views

45:51

Meredith Duxbury ADMITS to LYING! + Glamlite Founder SPEAKS OUT on Lipgloss Scandal! | Makeup News

Jen Luv  

Shared 1 week ago

59K views

12:07

I spent $170 on a Mystery Box. How BAD Is it? Beautylish Lucky Bag 2025 Unboxing! | Jen Luv

Jen Luv  

Shared 1 week ago

24K views

46:59

WARNING! SCAM Alert! + Product Recall! + Charlotte Tilbury Can't Let it GO! | Makeup News

Jen Luv  

Shared 2 weeks ago

46K views

30:18

MAC Starting a FIGHT With Charlotte Tilbury? + Fenty's New Hero Product? | What's Up in Makeup NEWS

Jen Luv  

Shared 2 weeks ago

29K views

48:50

Ulta WRONGLY Accusing Customers of FRAUD? + Ariana Grande & Beauty Standards | What's Up In Makeup

Jen Luv  

Shared 3 weeks ago

56K views

37:19

Why Huda's Marketing is SO Good! Halo Beauty's STRANGE Photo! | What's Up in Makeup PRODUCTS

Jen Luv  

Shared 4 weeks ago

38K views

47:45

Matilda Djerf's Employees Were TERRIFIED! + Laura Lee Closes Her Brand! | What's Up in Makeup

Jen Luv  

Shared 4 weeks ago

59K views

1:16:04

Behind the Controversy - The Extraordinary TRUE Story of The Ordinary Part 1

Jen Luv  

Shared 1 month ago

93K views

1:09:15

Top 10 WILDEST Makeup News Stories of 2024!

Jen Luv  

Shared 1 month ago

33K views

3:43:58

His Truth About All of Them - Gabriel Zamora - The Full Interview

Jen Luv  

Shared 1 month ago

71K views

25:51

Indie Makeup EXPLOSION! + Rolling Stones FINE FRAGRANCE??? | Makeup New Releases

Jen Luv  

Shared 1 month ago

19K views

35:39

Halo Beauty is FIGHTING With Tati Fans! + BeautyCounter MLM is OVER? + UOMA Update! | Makeup News

Jen Luv  

Shared 1 month ago

49K views

1:00:59

His TRUTH About Jeffree Star and James Charles - Live Chat with Gabriel Zamora {Part 4}

Jen Luv  

Shared 1 month ago

67K views

35:47

People are MAD At UOMA Beauty! Waiting 15 MONTHS for products! + Halo & Juice Beauty Updates! | WUIM

Jen Luv  

Shared 2 months ago

38K views

34:04

His TRUTH About Nikita Dragun - Live Chat With Gabriel Zamora {PART 3}

Jen Luv  

Shared 2 months ago

81K views

29:23

Morphe OWES James Charles MILLIONS???? + Paris Hilton SKINCARE Is Coming! | Makeup News

Jen Luv  

Shared 2 months ago

47K views

1:25:48

His TRUTH About Dramageddon 2 - Live Chat With Gabriel Zamora {PART 2}

Jen Luv  

Shared 2 months ago

78K views

34:56

SO Many Interesting Launches this week! Influencer Brands & Collabs Are On FIRE! | Makeup Releases

Jen Luv  

Shared 2 months ago

35K views

29:01

Juice Beauty SHAMES Not "Clean" Brands! + The Dyson AirStraight Drama is Complicated! | Makeup News

Jen Luv  

Shared 2 months ago

43K views

31:00

Something odd is going on at Halo Beauty.... And I think I figured it ALL out...

Jen Luv  

Shared 2 months ago

191K views

35:48

Charlotte Tilbury SETTLES For MILLIONS! + Alix Earle Called Out! | What's Up in Makeup News

Jen Luv  

Shared 2 months ago

60K views

57:21

His TRUTH About Dramageddon - Live Chat with Gabriel Zamora {PART 1}

Jen Luv  

Shared 2 months ago

84K views

33:47

Is it really that DEEP? Patrick Ta Eyeshadow Duos and ELF x Stanley! | What's Up in Makeup

Jen Luv  

Shared 3 months ago

43K views

1:16:42

LIES? Or did Susan Yara Tell the TRUTH About Naturium?

Jen Luv  

Shared 3 months ago

95K views

43:39

The END of Anastasia Beverly Hills?? Charlotte Tilbury vs. ELF Dupes |What's Up in Makeup

Jen Luv  

Shared 3 months ago

82K views

31:39

Huda Beauty DISCONTINUING Big Palettes? + Arcane x Fenty, and MORE! | What's Up in Makeup Products

Jen Luv  

Shared 3 months ago

32K views

40:40

Indie Makeup BACKLASH! Taking Advantage of Creators? + MAC's Weird Flex! | What's Up in Makeup News

Jen Luv  

Shared 3 months ago

33K views

8:45:32

Behind the Controversy: James Charles - The FULL Series

Jen Luv  

Shared 3 months ago

99K views

1:04:27

SO Many GREAT Holiday Makeup Deals! + The Beginning of the END of Halo Beauty? | What's Up in Makeup

Jen Luv  

Shared 3 months ago

80K views

26:44

WILD New Lawsuit! + The Taylor Swift Effect is REAL for Indie Brand! | Makeup News

Jen Luv  

Shared 3 months ago

41K views

45:46

What's WRONG with James Charles' Painted Blushes? + Fenty Pop-Up Went BAD! | What's Up in Makeup

Jen Luv  

Shared 3 months ago

99K views

1:45:28

Behind the Controversy: James Charles Part 5 - The Victims

Jen Luv  

Shared 3 months ago

201K views

44:21

What is Nikkie DOING? + Golloria Leaves Instagram! | What's Up in Makeup NEWS

Jen Luv  

Shared 4 months ago

94K views

1:47:57

Behind the Controversy: James Charles Part 4 - How He Got Away With It

Jen Luv  

Shared 4 months ago

214K views

52:06

Walgreens Thinks They Are Sol De Janeiro + ELF Wants To Date You | What's Up in Makeup Products

Jen Luv  

Shared 4 months ago

44K views

39:36

A Very Demure, Very Mindful Problem for Jools Lebron + Huda Might SELL Kayali? | What's Up in Makeup

Jen Luv  

Shared 4 months ago

42K views

1:09:40

Is Colour Pop in TROUBLE? + Inclusivity Gone VERY Wrong! | What's Up in Makeup Products

Jen Luv  

Shared 4 months ago

115K views

47:32

Tati's BIG Secret is OUT! + NEW Britney Spears Scandalous Fragrance Lawsuit! | What's Up In Makeup

Jen Luv  

Shared 4 months ago

112K views

29:27

Huda Beauty's Foundation Shade FAIL! + Did Michelle talk about the CULT thing? | What's Up in Makeup

Jen Luv  

Shared 5 months ago

50K views

2:35:23

Behind the Controversy: James Charles Part 3 - Byes, Whys, and No More Lies

Jen Luv  

Shared 5 months ago

356K views

37:07

Sexyy Red's NASTY Lipgloss Crossing A Line? + Merit's FOOD WASTE Moisturizer? | What's Up in Makeup

Jen Luv  

Shared 5 months ago

56K views

1:07:05

Jaclyn's Lipstick LIES Are Changing! + Michelle Phan Confronts CULT Accusations! | WhatsUpIn Makeup

Jen Luv  

Shared 5 months ago

105K views

28:58

Dolly Beauty is COMING! + Hellmanns Mayo's FRAGRANCE! | What's Up in Makeup

Jen Luv  

Shared 5 months ago

19K views

1:00:55

Jaclyn Hill Tries To Rebrand, but she can't stop LYING!

Jen Luv  

Shared 5 months ago

212K views

32:15

Morphe Sold AGAIN? + Multi-Level Marketing Bankruptcy! | What's Up In Makeup Top News

Jen Luv  

Shared 5 months ago

39K views

49:05

Tati Beauty IS Coming BACK! + Blake Lively's Brand BREAKS The Internet! | What's Up in Makeup NEWS

Jen Luv  

Shared 5 months ago

87K views

1:52:22

Behind the Controversy: James Charles Part 2- It's Worse Than We Thought

Jen Luv  

Shared 6 months ago

419K views

41:39

Susan Yara's Naturium Makes a BIG Move! + Rare Beauty's Hyped Launch! | What's Up in Makeup Products

Jen Luv  

Shared 6 months ago

30K views

33:21

Beauty Bakerie is BACK! + Huda Beauty is making BIG changes! | What's Up in Makeup Top News

Jen Luv  

Shared 6 months ago

37K views

37:02

The Keurig for Foundation?? + WARNING about Ciele's New Bronzing Drops! | WUIM Product Report

Jen Luv  

Shared 6 months ago

30K views

30:38

WOW! This Makeup MLM is DONE! Are others next? + Patrick Starrr Selling One/Size Beauty? | Top News

Jen Luv  

Shared 6 months ago

69K views

1:01:25

Behind the Controversy: James Charles Part 1- The Signs We Missed

Jen Luv  

Shared 6 months ago

438K views

29:04

Did Tarte FINALLY Figure Out Shade Range? + Too Faced Reformulates? | What's Up in Makeup Products

Jen Luv  

Shared 7 months ago

31K views

29:22

CEASE AND DESIST for Laura Geller! + Another Indie Brand GONE? Ghosting Customers! | WUIM Top News

Jen Luv  

Shared 7 months ago

67K views

28:34

Goop's New Mascara is the ONLY Safe Mascara? + SKKN's Launch is BASIC! | WUIM Products

Jen Luv  

Shared 7 months ago

35K views

34:21

Jaclyn's NEW Lies About Jaclyn Cosmetics? + Mario SELLING His Brand? | What's Up in Makeup Top News

Jen Luv  

Shared 7 months ago

107K views

48:02

YOUR Social Media Feed is TRAPPING You Into Going BROKE!

Jen Luv  

Shared 7 months ago

91K views

30:04

Is the NEW Rhode Blush OVERHYPED? + Kylie at TARGET? + Fenty Hair First Look! WUIM Products

Jen Luv  

Shared 7 months ago

31K views

35:25

Youthforia's MAJOR Move! + Forma Brands is GONE??? + Jake Paul Bodycare! | WUIM Top News

Jen Luv  

Shared 7 months ago

79K views

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