R for Rabbit is the brainchild of two esteemed parents and entrepreneurs, Kunal Popat and Kinjal Popat. The initiation of the company dates back to 2015, when these new parents were faced with a lot of difficulties in finding the right baby gear for their daughter in the market. They noticed that the market had a dearth of safety-certified, high-quality baby gear at an optimum price, which paved an opportunity for the duo to explore this segment and make the parenting journey safe, comfortable, and hassle-free.
The prime focus of R for Rabbit is safety, high-quality, and innovative baby products to evoke a sense of trustworthiness and reliability among parents towards our brand. Today, we have forged a community of 2 million happy parents with our varied expanse of baby products, ranging from diapers, diaper bags, cradles, bassinets, sippers, strollers, car seats, tricycles, multi-functional study tables, and many more revolutionary products on the way.