Firework
Firework is the world’s largest all-in-one video commerce platform. Firework transforms retail through AI-enhanced tools, fostering human connections and digital personalization for an authentic brand experience. The 3C Framework—Content, Conversation, and Connection—empowers retailers to connect with next-gen consumers across omnichannel touchpoints. Firework bridges online and offline retail with tools like shoppable video, video showrooms, long-form video, 1:1 video chat, and AI co-assistants, enabling seamless, connected commerce. Brands can engage audiences on their websites, social, SMS, products, apps, and email, creating trust and loyalty while driving conversions through authentic, immersive video experiences.
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Why video commerce was key to estabalishing credibility in JD sports while launching in a new market
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