b4
This is the official YouTube channel of b4 Sounds.
b4 is a future-facing label launched in 2018 that serves as a home for tomorrow's most relevant artists.
The music on b4 is a reflection of the genre-smashing landscape, where prior categories no longer apply.
Releases include HAWA's 'Might Be' called "a straightforward slap" by FADER and a "subtly complex hit" by Pigeons & Planes; EVA's 'Touch Me' praised as "the auto-erotic pop anthem of the year" by Vice Noisey and for "evok[ing] early Madonna and the effervescent melodies of Robyn" by NY Times in print; Andrea Valle's "gorgeous" (i-D) and "cosmic" (Paper) R&B single 'No More;' and "next big thing" (Paper) BC Kingdom's 'JEEPZ' and 'Yung Stunna.'
