The Balvenie has perfected the craft of whisky making for nearly 130 years and remained fascinated by the creative processes.

The Balvenie and 6-Time GRAMMY Award Winning musician, Academy Award-winning filmmaker, Questlove return on Oct. 16, 2024 with a fourth season of Quest for Craft. This season uncovers the nuances integral to the pursuit of craft across music, filmmaking, storytelling and the whisky-making process.

Quest for Craft has won the 2023 Webby Award for Video Series (Branded), 2021 Shorty Award in the Industry: Wine, Beer & Spirits category and 2021 Brand Film Award in the Consumer Goods category.

The main conversations of the series are filmed at the iconic Electric Lady Studios in New York City (commissioned by Jimi Hendrix in 1968).

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The Balvenie Single Malt Scotch Whisky ©2024
Managed by William Grant & Sons Inc. New York, NY. 43% Alc./Vol.
Must be of legal drinking age to engage (21+). Handcrafted to be enjoyed responsibly.


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