There are moments in our lives in which we prefer to convey something with a video, because if you say something it could be misunderstood, words may have a good or a bad perception depending by the tone of the speaker or by the mood of the listener and not from the meaning of the words themselves.
With images you put the focus on the sight, this makes the difference: feelings are the means to convey because they can be widely shared. Especially today in a web 2.0 society where people prefer to watch a movie rather than reading books. So, my videos have the ambitious purpose to evoke feelings in you and the more this feelings are strong the more I will have done a good job.