Tony Little is an American TV fitness personality and businessman, best known for his fitness infomercial products. His most famous product is the Tony Little's Gazelle by Fitness Quest. Tony is a certified personal trainer and identifies himself as "America's Personal Trainer", and most of the products he sells on his infomercials are targeted to the personal fitness market. He is known for his over-the-top, hyper-enthusiastic personality with a long ponytail. Three of Tony's favorite catchphrases are "You can do it," "It's technique!," and "Always believe in yourself."