From Hero to Zero - Invidious

From Hero to Zero

“Music is always changing and the changes are unpredictable,” said the great Billy Sheehan. That is true for music as an art form, for the marketplace that asks for it, as well as for the business that seeks to monetise any music product.

In our vlog series, we talk to artists from all genres and corners of the world, about the driving forces that constitute our contemporary music universe. We want to find how the breeding grounds of music have changed and what this means for the creatives all around the world today.

Join us, when we talk to heroes to make sense of the alleged zero – the music business.

By Simon Kurt & Sebastiano Mereu

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18:48

🎞 7.06 Interview with Fynn Grabke (The Picturebooks) [#fhtz]

From Hero to Zero

Shared 6 years ago

1.7K views

13:40

🎞 7.05 Interview with Austin Dickinson (As Lions) [#fhtz]

From Hero to Zero

Shared 6 years ago

3.2K views

18:44

🎞 7.04 Interview with Dave Weckl [#fhtz]

From Hero to Zero

Shared 6 years ago

12K views

9:59

🎞 7.03 Interview with Eric Peterson (Testament) [#fhtz]

From Hero to Zero

Shared 6 years ago

2.7K views

21:58

🎞 7.02 Interview with Rob Cavestany (Death Angel) [#fhtz]

From Hero to Zero

Shared 6 years ago

2.5K views

16:41

🎞 7.01 Interview with Mike Stern [#fhtz]

From Hero to Zero

Shared 7 years ago

4.3K views

11:37

📽 6.11 Interview with John Connor (Dog Eat Dog) [#fhtz]

From Hero to Zero

Shared 7 years ago

2.8K views

16:39

📽 6.10 Interview with Alan Robert of Life of Agony [#fhtz]

From Hero to Zero

Shared 7 years ago

355 views

10:23

📽 6.09 Interview with Merlin Sutter of Cellar Darling [#fhtz]

From Hero to Zero

Shared 7 years ago

2.9K views

12:56

📽 6.08: Interview with Andreas Kisser of Sepultura [#fhtz]

From Hero to Zero

Shared 7 years ago

1.1K views

16:10

📽 6.07: Interview with Henkka Seppälä (Children of Bodom) [#fhtz]

From Hero to Zero

Shared 7 years ago

6K views

28:36

📽 6.06: Interview with Joey Cape (Lagwagon / Me First and the Gimme Gimmes) [#fhtz]

From Hero to Zero

Shared 7 years ago

11K views

11:09

📽 6.05: Maja Shining of Forever Still elaborates on the band's DIY approach [#fhtz]

From Hero to Zero

Shared 7 years ago

1.1K views

14:07

📽 6.04: James "Munky" Shaffer (Korn) on becoming smarter in regard to the music business [#fhtz]

From Hero to Zero

Shared 7 years ago

3.9K views

20:50

📽 6.03: Sonata Arctica’s Henrik Klingenberg on consumer behaviour and convenience of tech [#fhtz]

From Hero to Zero

Shared 7 years ago

1.7K views

12:22

📽 6.02: Mark Jansen (Epica) on clever marketing, tech and opportunities [#fhtz]

From Hero to Zero

Shared 7 years ago

6.1K views

10:45

📽 6.01: Taylor Momsen (The Pretty Reckless) and the human element in music [#fhtz]

From Hero to Zero

Shared 7 years ago

12K views

17:53

📺 5.11: Todd Campbell of Phil Campbell and the Bastard Sons on starting out as a new band [#fhtz]

From Hero to Zero

Shared 8 years ago

1.1K views

11:31

📺 5.10: Jon Schaffer (Iced Earth) on changing the business model [#fhtz]

From Hero to Zero

Shared 8 years ago

3.7K views

11:45

📺 5.09: Mark Tremonti (Alter Bridge) reflects on a changing business environment [#fhtz]

From Hero to Zero

Shared 8 years ago

10K views

0:19

📸 Paul Mahon (The Answer) “All bets were off from 2006 on” [#fhtz]

From Hero to Zero

Shared 8 years ago

37 views

0:11

📸 Paul Mahon (The Answer) “The good music outweighs the bad things in the industry” [#fhtz]

From Hero to Zero

Shared 8 years ago

39 views

13:41

📺 5.08: Paul Mahon (The Answer) on navigating the music business in modern times [#fhtz]

From Hero to Zero

Shared 8 years ago

761 views

0:15

📸 Tom Hunting (Exodus) on keeping things secret in the age of the internet. [#fhtz]

From Hero to Zero

Shared 8 years ago

63 views

0:22

📸 Tom Hunting (Exodus): “We’re traveling t-shirt salesmen..." [#fhtz]

From Hero to Zero

Shared 8 years ago

114 views

0:21

📸 Tom Hunting (Exodus) “It’s like Disneyland for metalheads." [#fhtz]

From Hero to Zero

Shared 8 years ago

102 views

14:05

📺 5.07: Tom Hunting (Exodus) on talent appreciation, nostalgia and being a t-shirt salesman [#fhtz]

From Hero to Zero

Shared 8 years ago

3.8K views

14:36

📺 5.06: Elize Ryd (Amaranthe) on satisfying own musical needs, social media & crowdfunding [#fhtz]

From Hero to Zero

Shared 8 years ago

27K views

0:22

📸 Kobra Paige (Kobra and the Lotus) ‘never’ going on Snapchat [#fhtz]

From Hero to Zero

Shared 8 years ago

289 views

9:59

📺 5.05: Kobra Paige (Kobra and the Lotus) discusses their recent PledgeMusic campaign [#fhtz]

From Hero to Zero

Shared 8 years ago

3.7K views

0:21

📸 Kobra Paige (Kobra and the Lotus) on their PledgeMusic packages [#fhtz]

From Hero to Zero

Shared 8 years ago

129 views

17:22

📺 5.04: Fernanda Lira (Nervosa) on Latin America, influences and teenage dreams [#fhtz]

From Hero to Zero

Shared 8 years ago

87K views

0:33

📸 Fernanda Lira (Nervosa) on artist development [#fhtz]

From Hero to Zero

Shared 8 years ago

773 views

0:51

📸 Fernanda Lira (Nervosa) on how the band spread their first YouTube video [#fhtz]

From Hero to Zero

Shared 8 years ago

2.3K views

12:22

📺 5.03: Olof Wikstrand (Enforcer) on old-school, new-school and "cat"-school [#fhtz]

From Hero to Zero

Shared 8 years ago

11K views

15:18

📺 5.02: Schmier (Destruction) on digital and other trends in the music business [#fhtz]

From Hero to Zero

Shared 8 years ago

5.1K views

13:58

📺 5.01: Eric "AK" Knutson on Flotsam & Jetsam's new album, crowdfunded vs signed and more [#fhtz]

From Hero to Zero

Shared 8 years ago

9.7K views

0:24

📸 Eric "AK" Knutson (Flotsam and Jetsam) on running a PledgeMusic campaign [#fhtz]

From Hero to Zero

Shared 8 years ago

176 views

0:48

📸 Eric "AK" Knutson (Flotsam and Jetsam) defines the band's success [#fhtz]

From Hero to Zero

Shared 8 years ago

249 views

0:21

Donita Sparks (L7) on Facebook "likes" [#fhtz]

From Hero to Zero

Shared 8 years ago

375 views

0:36

Donita Sparks (L7) on pranking the Lilith Fair and Warped Tour [#fhtz]

From Hero to Zero

Shared 8 years ago

1.3K views

12:25

EP 4.11: L7's Donita Sparks talks legacy, power of social media and their documentary [#fhtz]

From Hero to Zero

Shared 8 years ago

61K views

0:19

Eric Sardinas on cutting out the middleman [#fhtz]

From Hero to Zero

Shared 8 years ago

121 views

0:22

Eric Sardinas and perfect quote from fan [#FHTZ]

From Hero to Zero

Shared 8 years ago

159 views

8:54

EPISODE 4.10: Eric Sardinas on the changes in the biz, bootlegs and more [#FHTZ]

From Hero to Zero

Shared 8 years ago

1K views

0:43

Pär Sundström (Sabaton) on winning new, young fans [#fhtz]

From Hero to Zero

Shared 8 years ago

634 views

0:40

Pär Sundström (Sabaton) on the process that changed the music business [#fhtz]

From Hero to Zero

Shared 8 years ago

202 views

17:15

EP 4.09: Pär Sundström (Sabaton) on early days, all-ages shows, The Last Stand [#fhtz]

From Hero to Zero

Shared 8 years ago

10K views

0:25

Tommy Victor (Prong) on not having a problem with streaming [#fhtz]

From Hero to Zero

Shared 8 years ago

43 views

0:21

Tommy Victor (Prong) on larger artists being generally greedy [#fhtz]

From Hero to Zero

Shared 8 years ago

144 views

8:27

EPISODE 4.08: Tommy Victor of Prong on legacy, technology and lifestyle [#fhtz]

From Hero to Zero

Shared 8 years ago

19K views

0:25

Olli Herman (Reckless Love) on communicating all the time with their fans [#fhtz]

From Hero to Zero

Shared 8 years ago

523 views

0:28

Olli Herman (Reckless Love) on mediocrity in pop music [#fhtz]

From Hero to Zero

Shared 8 years ago

653 views

0:26

Olli Hermann (Reckless Love) on the plethora of bands on the road [#fhtz]

From Hero to Zero

Shared 8 years ago

204 views

13:54

EPISODE 4.07: Olli Herman of Reckless Love on PR, the 7-year rollercoaster of R'n'R and more [#fhtz]

From Hero to Zero

Shared 8 years ago

7.5K views

0:16

George Harris (The Raven Age) on releasing music for free to gain a fan base [#fhtz]

From Hero to Zero

Shared 8 years ago

216 views

13:16

EP 4.06: George Harris (The Raven Age) on being unsigned, opening for Iron Maiden and more [#fhtz]

From Hero to Zero

Shared 8 years ago

10K views

0:26

George Harris (The Raven Age) on gaining new digital fans while on tour [#fhtz]

From Hero to Zero

Shared 8 years ago

505 views

14:21

EPISODE 4.05: Dave Neabore of Dog Eat Dog talks nostalgia, tapes and new music [#fhtz]

From Hero to Zero

Shared 8 years ago

1.1K views

0:22

Matt Polley (Wild Lies) on giving away the music for free [#fhtz]

From Hero to Zero

Shared 8 years ago

94 views