URevolution is the magazine of the future: where body positivity includes our medical conditions, neuro-diversity, and ‘mismatched’ bodies.

Where diversity transcends ticking some boxes like a marketing experiment. Where everyone is welcome and represented no matter their color, gender, religion, or sexual orientation.

URevolution™ was born from the belief that we’re all better off by discussing sensitive health topics, not just feeling awkward about them (or avoiding them). It all started when co-founder Brendan McDonald was diagnosed with leukemia. All of a sudden, he began having some pretty awkward conversations with colleagues and friends. Sometimes amusing, sometimes hurtful, he knew all of these interactions had one thing in common: most people don’t know what to say.

Living with chronic illness or disability means having difficult conversations. URevolution™ is the place to get better at having those conversations. To not be so afraid of them. To take away their


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