NameandShame is probably you. It's definitely us. And it's millions of people the world over who have had not been able to get recourse for the mistreatment they've suffered at the hands of an indifferent company. NameandShame represents everyone who has ever felt angry and helpless after being subjected to fraud, scams, crimes, inhumane behavior, or unethical practices. It is all of us who were not "important" enough for a company to bother caring about, or powerful enough to make them feel sorry for the wrongs they committed.