NEW BOOK: Easy Way To Open Yourself Up To 5.6x More Customers In The Next 90 Days
Over the last couple of months I’ve been working with online experts to open them up to a larger audience without spending any more money on ads
Couple of recent wins:
🎉 Bringing in $126k in sales for a high ticket offer 🎉 Helping one course creator add $100k in course sales 🎉 Turning an “unresponsive audience” into $42k in sales in 30 days
I just released a short book that will show you exactly how we’re doing it so you can do the same
One thing that we've been going really hard on this year?
Email.
I first started diving into email a few years ago.
At the time we were managing $100k+/mo in ad spend every month and needed a way to keep our ROAS up.
Pretty quickly we were able to boost revenue by 25 - 40% for our clients in about 60 days.
And then again earlier this year when we lost all our Facebook ad accounts for 4 months…
Email was the one thing that kept us going.
While we were waiting for our ads to come back up we did $42k in sales for one of our offers with a tiny list that only had a few hundred people on it.
The best thing about email is that it increases the ROI of every other marketing channel you’re investing in.
Ads, social media, SEO… whatever you’re doing.
Email is the easiest way to turn more of those leads into customers so you can add more to your bottom line every month.
So here’s the deal…
I'm jumping on a plane back to Texas to go spend time with my family.
Then on Friday I'm going to relaunch my "Convert Every Lead" system for Black Friday.
I actually spent the last couple of weeks completely re-recording the training.
This 2.0 version is 100% focused on selling courses + high ticket offers through your email list.
You can use these strategies to sell to your own list. Do it for your clients. Whatever.
We’ve been using this system to sell products anywhere from $37 to $10,000.
All with simple, conversational emails that are easy to write and enjoyable to read.
Whether you're selling courses, digital products, or high-ticket offers…
You can use this system to turn your email list into a goldmine.
On Friday everyone on my email list is getting a link to join and a discount code for being on my newsletter.
So if you’re interested I’ll drop a link below.
Give it a tap and let’s make your email list your most profitable asset in your business.
Here’s one simple strategy you can use to create more raving fans:
Every course creator puts in a ton of effort to get someone to buy
And 95% of the time just send a new customer a login after they buy and call it a day
The expectation is the customer will put in the effort to do the work and get the result
But the reality is life gets busy…
People lose motivation…
The best laid plans don’t pan out
And if that happens to your customers you’re missing out on all the referrals you could be getting if someone actually got a great result
That’s why one of the most valuable things you can do is build a short email series for what happens after someone buys
It’s called the post purchase sequence.
After someone buys it is the perfect time to make sure they engage
There are lots of easy email ideas to help keep people engaged
Just think about what happens after someone buys your course or program…
- What do they need to do first? - How should they use your product? - Send them case studies and success stories - Check in & show them where they should be by now - Send them breakdowns of important concepts in your training - Give them some binoculars and show them what life will be like once they get the result
A little bit can go a really long way here
Write up a series of emails and spread it out over a few weeks
When you do that it shows you’re actually in it to get them a result
And the next time someone asks them “who should I learn from?” they refer you because you’re not just another course on their digital bookshelf
You actually deliver
That’s one of my favorite easy email sequences to put together
I actually just dropped a video with this and 4 more you can build for your business
What My Italian Sandwich Shop Can Teach You About Selling More Online Courses
So I’ve got these two sandwich shops right by my house
One is a 2 minute walk away and the other one is a 3 minute walk away
Both have amazing sandwiches. 9/10s
The thing is I go to the same one every time
I think I’ve tried the other one twice
Why?
One shop has super nice service, great music, cool location, you can easily eat it there or get it to-go
The other one has meh service, vibe is hit or miss, it’s more of a sit down place but you can order at the bar and get it to-go if you want to
Even though they are both selling the same product the delivery is totally different
One has a more friendly environment and it’s easier to get it how I want it
And that’s why I always go to the same one every time
I also take all my friends to the same one
(aka all my referrals go here too)
So what’s this got to do with you and your online business?
You definitely aren’t the only person selling whatever you’re selling
But the customer experience you create and how you deliver what you’re selling is half of what they’re buying too
Recently a new high ticket program came out in the same space as one of my partners
They are selling the same outcome
What do they do different?
They give you a guided curriculum with a client success manager that checks in with you every week (through a google doc, super simple) to make sure you’re on track and know what to do next
The biggest testimonial on their website was a guy saying “I was part of another program that was all self-study. What I like about this is there’s active support here to keep me on track”
Similar content inside the course
Different emphasis on how it’s delivered
And with that they positioned themselves against most other programs in the space
I’ve met many a business own whose baby is their program
They poured their life’s work into what they teach
So they get really picky about how they want to present it
But the thing is… customers don’t care
They want it served they way they like it
Some want it written. Some prefer video
Some can do self-study
Others want someone to tell them exactly what to do next week on a google doc
That customer experience matters just as much as the knowledge inside
So pay attention to the feedback you’re getting from customers...
& look at how the products in your space are evolving...
You can dramatically increase the value of your product...
... and the number of referrals you get
... and the number of refunds you don’t get
Just by continuing to improve the experience without adding more content to it
Lots of opportunity to improve the customer experience without adding more to what you're teaching
Photo of me at the sandwich shop for the 100th time as proof
PS - I’ve got 2 super simple strategies that I use to make sure you customer experience is the type that keep people coming back
Drop a comment if you’re interested and if I get enough interest I'll make a video about it
A few months ago I quietly stopped taking on new clients at my ad agency
And it’s because I think the ad agency model for most coaches & course creators is broken
Here’s what’s happening and what it means going forward…
The problem I’ve seen over and over for the last couple of years is that most online expert businesses don’t just need someone to run ads …
The same way they don’t just need a cold email agency …
The same way they don’t just need a video editor to just create short form content for them …
They hire these agencies that promise the world, charge them $3,500/mo, deliver terrible results, and leave them with a really bad taste in their mouth
But the truth is most of those online experts could never get results in the first place
And that’s because they missing something way more fundamental …
What they need is someone who can come in, look at the whole enchilada, and figure out how to strategically allocate time and resources to increase revenue
They don’t just have a traffic problem…
They have a deeper marketing problem
Most experts are so busy being the creator they don’t think in terms of offers, funnels, audience nurturing, copy, promotions…
They think in terms of content creation, taking care of clients, new products, team members
And they need someone with a full stack of monetization skills who can come in and focus on growing their bottom line
So that they can just focus on creating and serving customers
And have someone else handle everything else
Lots of experts have been burned by enough agencies at this point that they are looking for a partner to come in and handle this side of the business for them
Compared to a traditional agency…
The number of clients we work with drops dramatically
Our responsibility and the amount of work we put in increases dramatically
But the revenue we can create for everyone increases dramatically as well
Plus now we're even more aligned because we just take a % of the pie we create
So that's what me and my team are doing going forward and I'm super excited about it
We're already starting to roll out some cool stuff like closing high ticket sales without phone calls
I'm closing deals for partners from my terrace while sipping on coffee and enjoying the view
The future has a lot of great things coming in this space
Brice Gump
Brice Gump
NEW BOOK: Easy Way To Open Yourself Up To 5.6x More Customers In The Next 90 Days
Over the last couple of months I’ve been working with online experts to open them up to a larger audience without spending any more money on ads
Couple of recent wins:
🎉 Bringing in $126k in sales for a high ticket offer
🎉 Helping one course creator add $100k in course sales
🎉 Turning an “unresponsive audience” into $42k in sales in 30 days
I just released a short book that will show you exactly how we’re doing it so you can do the same
Want a free copy?
Grab a copy here: hq.majorimpactmedia.com/free-book-1?utm_source=you…
11 months ago | [YT] | 2
View 0 replies
Brice Gump
One thing that we've been going really hard on this year?
Email.
I first started diving into email a few years ago.
At the time we were managing $100k+/mo in ad spend every month and needed a way to keep our ROAS up.
Pretty quickly we were able to boost revenue by 25 - 40% for our clients in about 60 days.
And then again earlier this year when we lost all our Facebook ad accounts for 4 months…
Email was the one thing that kept us going.
While we were waiting for our ads to come back up we did $42k in sales for one of our offers with a tiny list that only had a few hundred people on it.
The best thing about email is that it increases the ROI of every other marketing channel you’re investing in.
Ads, social media, SEO… whatever you’re doing.
Email is the easiest way to turn more of those leads into customers so you can add more to your bottom line every month.
So here’s the deal…
I'm jumping on a plane back to Texas to go spend time with my family.
Then on Friday I'm going to relaunch my "Convert Every Lead" system for Black Friday.
I actually spent the last couple of weeks completely re-recording the training.
This 2.0 version is 100% focused on selling courses + high ticket offers through your email list.
You can use these strategies to sell to your own list. Do it for your clients. Whatever.
We’ve been using this system to sell products anywhere from $37 to $10,000.
All with simple, conversational emails that are easy to write and enjoyable to read.
Whether you're selling courses, digital products, or high-ticket offers…
You can use this system to turn your email list into a goldmine.
On Friday everyone on my email list is getting a link to join and a discount code for being on my newsletter.
So if you’re interested I’ll drop a link below.
Give it a tap and let’s make your email list your most profitable asset in your business.
majorimpactmedia.com/newsletter
1 year ago | [YT] | 5
View 0 replies
Brice Gump
If I had to start all over again tomorrow I would NOT start a business
Instead the first thing I'd do is learn one high value skill that is directly tied to making other businesses money
Find a cool company, get paid to learn for 1 - 2 years, get paid to build a network
Do that and you'll never have a day you can't put money in your own bank account too
That's what producers do
They make money for other people and keep a % of it in the process
What are the most valuable skills right now?
And more importantly how do you decide what skill is right for YOU to learn first?
I made a video all about it here 👉 https://youtu.be/ClmXBY5suWQ
1 year ago | [YT] | 0
View 0 replies
Brice Gump
Here’s one simple strategy you can use to create more raving fans:
Every course creator puts in a ton of effort to get someone to buy
And 95% of the time just send a new customer a login after they buy and call it a day
The expectation is the customer will put in the effort to do the work and get the result
But the reality is life gets busy…
People lose motivation…
The best laid plans don’t pan out
And if that happens to your customers you’re missing out on all the referrals you could be getting if someone actually got a great result
That’s why one of the most valuable things you can do is build a short email series for what happens after someone buys
It’s called the post purchase sequence.
After someone buys it is the perfect time to make sure they engage
There are lots of easy email ideas to help keep people engaged
Just think about what happens after someone buys your course or program…
- What do they need to do first?
- How should they use your product?
- Send them case studies and success stories
- Check in & show them where they should be by now
- Send them breakdowns of important concepts in your training
- Give them some binoculars and show them what life will be like once they get the result
A little bit can go a really long way here
Write up a series of emails and spread it out over a few weeks
When you do that it shows you’re actually in it to get them a result
And the next time someone asks them “who should I learn from?” they refer you because you’re not just another course on their digital bookshelf
You actually deliver
That’s one of my favorite easy email sequences to put together
I actually just dropped a video with this and 4 more you can build for your business
Check out the video here: https://youtu.be/6filsU70sVY
1 year ago | [YT] | 0
View 0 replies
Brice Gump
Every $40k counts, right?
Last month I helped one of our partners add an extra $40k in sales for their high ticket coaching program
Now here’s the thing about these guys…
They are dialed in
Wicked smart marketing team
Killer closers
They know every metric that matters
But even with everything they are doing they still had some untapped profits in their list
They didn’t know it before we worked together
But sure enough dug in and found an extra $40k for them
And hey every $40k counts, right?
Cool thing is we did this without them having to:
❌ write any copy
❌ spend a penny on ads
❌ have a single sales conversation
❌ stop anything they were doing now to generate revenue
We just came and bolted this on top of what they were already doing
The only thing they DID have to do was spend about 90 minutes on the phone with me
Which if you ask me I don’t think is that bad
I’m a pretty easy to get along with guy
I actually just wrote up a little mini-case study on what we did for them
Thinking about making a video to go along with it that I can share here on the channel
So if you also believe every $40k you put into your bank account counts let me know below
1 year ago | [YT] | 3
View 5 replies
Brice Gump
What My Italian Sandwich Shop Can Teach You About Selling More Online Courses
So I’ve got these two sandwich shops right by my house
One is a 2 minute walk away and the other one is a 3 minute walk away
Both have amazing sandwiches. 9/10s
The thing is I go to the same one every time
I think I’ve tried the other one twice
Why?
One shop has super nice service, great music, cool location, you can easily eat it there or get it to-go
The other one has meh service, vibe is hit or miss, it’s more of a sit down place but you can order at the bar and get it to-go if you want to
Even though they are both selling the same product the delivery is totally different
One has a more friendly environment and it’s easier to get it how I want it
And that’s why I always go to the same one every time
I also take all my friends to the same one
(aka all my referrals go here too)
So what’s this got to do with you and your online business?
You definitely aren’t the only person selling whatever you’re selling
But the customer experience you create and how you deliver what you’re selling is half of what they’re buying too
Recently a new high ticket program came out in the same space as one of my partners
They are selling the same outcome
What do they do different?
They give you a guided curriculum with a client success manager that checks in with you every week (through a google doc, super simple) to make sure you’re on track and know what to do next
The biggest testimonial on their website was a guy saying “I was part of another program that was all self-study. What I like about this is there’s active support here to keep me on track”
Similar content inside the course
Different emphasis on how it’s delivered
And with that they positioned themselves against most other programs in the space
I’ve met many a business own whose baby is their program
They poured their life’s work into what they teach
So they get really picky about how they want to present it
But the thing is… customers don’t care
They want it served they way they like it
Some want it written. Some prefer video
Some can do self-study
Others want someone to tell them exactly what to do next week on a google doc
That customer experience matters just as much as the knowledge inside
So pay attention to the feedback you’re getting from customers...
& look at how the products in your space are evolving...
You can dramatically increase the value of your product...
... and the number of referrals you get
... and the number of refunds you don’t get
Just by continuing to improve the experience without adding more content to it
Lots of opportunity to improve the customer experience without adding more to what you're teaching
Photo of me at the sandwich shop for the 100th time as proof
PS - I’ve got 2 super simple strategies that I use to make sure you customer experience is the type that keep people coming back
Drop a comment if you’re interested and if I get enough interest I'll make a video about it
1 year ago | [YT] | 1
View 0 replies
Brice Gump
A few months ago I quietly stopped taking on new clients at my ad agency
And it’s because I think the ad agency model for most coaches & course creators is broken
Here’s what’s happening and what it means going forward…
The problem I’ve seen over and over for the last couple of years is that most online expert businesses don’t just need someone to run ads …
The same way they don’t just need a cold email agency …
The same way they don’t just need a video editor to just create short form content for them …
They hire these agencies that promise the world, charge them $3,500/mo, deliver terrible results, and leave them with a really bad taste in their mouth
But the truth is most of those online experts could never get results in the first place
And that’s because they missing something way more fundamental …
What they need is someone who can come in, look at the whole enchilada, and figure out how to strategically allocate time and resources to increase revenue
They don’t just have a traffic problem…
They have a deeper marketing problem
Most experts are so busy being the creator they don’t think in terms of offers, funnels, audience nurturing, copy, promotions…
They think in terms of content creation, taking care of clients, new products, team members
And they need someone with a full stack of monetization skills who can come in and focus on growing their bottom line
So that they can just focus on creating and serving customers
And have someone else handle everything else
Lots of experts have been burned by enough agencies at this point that they are looking for a partner to come in and handle this side of the business for them
Compared to a traditional agency…
The number of clients we work with drops dramatically
Our responsibility and the amount of work we put in increases dramatically
But the revenue we can create for everyone increases dramatically as well
Plus now we're even more aligned because we just take a % of the pie we create
So that's what me and my team are doing going forward and I'm super excited about it
We're already starting to roll out some cool stuff like closing high ticket sales without phone calls
I'm closing deals for partners from my terrace while sipping on coffee and enjoying the view
The future has a lot of great things coming in this space
Excited for what's ahead
Stay tuned
1 year ago | [YT] | 5
View 2 replies
Brice Gump
Have you ever seen how they get fruit off of trees at a farm?
They have these big machines that come in and shake it out…
You see all those apples falling down from the top in this GIF?
It’s pretty cool if you ask me
In a perfect world the fruit just falls off the tree when it’s ripe
You’d be able to just walk over and pick it up off the ground
But we don’t live in a perfect world
Reality is there’s lots of stubborn stuff
It gets stuck at the top
Doesn’t want to come down
You need something to come over and help you get it down
Otherwise it’s just going to sit up there until it rots
And then it’s no good to anyone
That’s why they have these big machines
So…
What does fruit shaking trees have to do with you and your business anyways?
Your audience does the same thing when it comes to buying your products and joining your programs
You’re there all day putting in work to grow these profitable audiences
… countless hours creating content
… setting up software
… hiring people to help you manage everything
It’s a ton of work what goes into growing an audience online
And you get so focused on making content or creating things they only have time to walk over and pick up the fruit that’s falling on the ground
Those are the easy sales
But what we need to do every now and then is shake all that stuff that’s stuck at the top
And I’m not talking about doing some crazy big launch with new products and tons of content and the emotional roller coaster that comes with it
I’m talking about something simple
Figure out where your engaged audience is…
Give them a reason they should join the products you already have now over later (hint: there’s always a reason)...
And get in touch with them
Right now we’re running a promotion for one company with some stupid simple emails and a google doc
And we’re knocking $6,800 fruits into their business
No phone calls
Nothing fancy
Sending emails and a google doc with some copy
That’s about as simple as it could possibly be if you ask me
They have already done a lot of the hard work to build up the audience and get them ready to roll
We’re coming in and making them offers to move forward
So… when was the last time that you brought in the machine to shake out that money tree you’ve been building?
Don’t wait too long though
We wouldn’t want any of those apples to go bad on ya
1 year ago | [YT] | 0
View 0 replies
Brice Gump
I've spoken to way to many brands over the last couple of weeks that have big email lists that they aren't communicating with on a regular basis
That's crazyyy
There's a lot of money to be dug out of those lists
So how we run our email lists content is coming up next
What do you want to know?
1 year ago | [YT] | 4
View 0 replies
Brice Gump
Took me 5 min to go from a basic design to a badass design for my YouTube thumbnail
Just played around a bit in Midjourney
The robot on the right hits different 🔥
Here’s the prompt I used to create it 👇
Prompt: robot thinking leaning on hand portrait realistic --v 4
Who else is playing around a lot in Midjourney lately?
1 year ago | [YT] | 0
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