Fred Copestake
Fred Copestake is founder of Brindis, a sales training consultancy
Over the last 24 years he has travelled round the world 14 times visiting 37 countries working with 10,000 salespeople
Using this to understand the challenges salespeople face he has taken what makes a difference in modern selling and outlined them his book 'Selling Through Partnering Skills’.
These ideas form the basis of his work with sales professionals involved in complex B2B sales to develop their approach and ensure it is up to date and has maximum impact.
Aware of the unprecedented speed of change in the world of sales in his second book 'Hybrid Selling' he addressed how salespeople can adapt and evolve their approach to avoid becoming irrelevant. This quickly went to number one on Amazon after it’s launch.
His third book 'Ethical Selling' follows this evolution of sales looking at what customers want and how salespeople can ensure they align with this.
He is host of the Sales Today podcast
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