E79 Branding 101: Concepts to Build a Strong Brand & History of Branding

E83 How to Design Marketing Programs [Product, Pricing, Channel Strategies and Integrated Marketing]

E82 Choosing Brand Elements: Memorable, Meaningful, Likable, Transferable, Adaptable, & Protectable

E81 Developing brand strategy: Brand Positioning (Consumer segmentation, competition, accessibility)

E80 Developing a brand strategy: Sources of Brand Equity (Brand Awareness & Brand Image)

E78 What is buzz marketing? What is stealth marketing?

E77 How does attitude impact consumer behavior and purchase decisions?

E76 How Personality, Lifestyle, & Self-Concept Impact Consumers

E75 Understanding a Consumer's Moods & Emotions - How to close the deal!

E74 What Consumers Remember & Understand in Marketing [Comprehension, Learning, & Memory]

Consumer Behavior (CB): Perception [Cengage/Ch. 3/Babin & Harris]

Consumer Behavior (CB): Intro & Terminology [Cengage/Ch. 1/Babin & Harris]

Flutie Foundation & Ursuline College Capstone Service-Learning Course Intro Video

Fashion Show 2024 Ursuline College - Check out the newest fashion trends of the season!

E73: Textbook Components Evaluating C-Sat & CRM [Customer Satisfaction & Customer Relationship Mgt]

E72: What Your Boss Didn't Teach You About How To Promote Products on Social Media

E70: "If you build it, they will come" is NOT a marketing strategy! [Check out these PRO TIPS!]

E71: How to Outsmart Your Boss by Selecting Media & Communication Choices

E69: Pricing 101: What You Need to Consider [How to Price Appropriately - The Price is Right!]

E68: Branding for Beginners & How You Can do it

E67: Who is your target market? Targeting Goods & Services to the Right Market in 5 Minutes

E66: Understanding What Makes a Core Product: Product is the 1st of the Marketing 4Ps

E65: Positioning in the Marketplace Mastery: Transform Your Content with These Pro Tips

E64: How to Generate the Biggest Idea [Part II: Checklist, Free Association, Forced Relationships+]

E63: How to Generate the Best & Biggest Ideas [Part I: Focus, Brainstorming, Brainwriting & More!]

E62: How to Network & Negotiate Across Cultures

A thank you for the endorsements for my book Be Your Best You!

"Telling Your Story" at Ursuline College (Cleveland, Ohio) with special guest, Yoda!

E50: How to be a ROCKSTAR Manager /How to Be an Engaged Manager

E59: Learn about the Ethical Standards in Finance & Accounting (Statement from the IMA)

E60: Accounting 101 - Terminology & Financial Statements Overview

E61: Various Accounting Calculations - Cash Budgets, Profit and Loss, Financial Statement Review

Dr. K's ROCKSTAR Manager New Store Merch Commercial - Swag & More!

E58: Team Dynamics: Hoosiers (the movie) From a Management Perspective

E56 - Learn What Motivates You with the Self-Determination Theory (SDT)

E52: 3 Managerial Skills to becoming a ROCKSTAR Manager (Conceptual, Human, and Technical)

E57: Nine Leadership Styles in 10 Minutes - See Which Fits Your Personality!

E54: Celebrating a Service Learning Course Partnership- Sons of Italy & Flutie Foundation for Autism

E46: Comparing Total Quality Management (TQM) and Six Sigma

E53 Hofestede's 5 Dimensions of National Culture How to Understand Management in Global Environments

E51: Finally! Understanding the Difference between Effectiveness & Efficiency

ROCKSTAR Manager is now on Amazon!

E49: Perception & Decision Making (Selective Perception, Bias, Stereotyping, and Judgement)

E47 Teams: Management Mistakes, High Performance Characteristics & Developing Self-Management Skills

E48: How to Understand Moods & Emotions

E45: How to Create an Environment for Innovation and Creative Thinking

E44: How to Create a Project Plan / Developing a Simple Project Plan / Project Management

E43: What is Time Boxing and What is a Burn Down Chart in Scrum (Agile)?

E42.5 #MINDSET A Research-Based Approach to Understanding Motivation - My New Book!

E42: What is the Fist to Five in Agile? / How do I do Fist to Five?

E41: How to Set Up a Meeting Agenda / Meeting Agenda Example / Meeting Agenda Template

Interview: Abuse/Violence Experts for Sexual Assault Awareness & Domestic Violence Awareness Months

E40: What is Goal-Setting Theory? / How to Set Goals

E38:What is a SWOT Analysis and How to Do it Right / Create a SWOT Analysis

E37: What is the Hiring Process?

E36: Steps in Buying a House (Home Buying Process)

E39: What is Observational Learning? What is Vicarious Learning?

E35: International Womens Day

E34: Reasons For and Against Using Credit (Good & Bad)

THANK YOU!! B&N Reviews from ROCKSTAR Manager