NAPURA brand was founded in 2001 in Italy, the cradle of global art and culture, whose guiding principles are drawn from the values of Nature, Beauty and Design. Through continual research and meticulous craftsmanship, we create professional scalp and hair products whose unique performances express our desire to be “Sincerely Natural.”

We firmly believe in the regenerating power of natural ingredients. That’s why our sulfate- and paraben-free products are created around the values of nature and purity, forming the brand name of NAPURA. NAPURA is cosmetics for professional use and is Made in Italy.

NAPURA represents the luxury associated with using natural materials based on precious, active ingredients, which are carefully selected and used to their maximum potential and stand out on the market due to the rich formula used for hair and scalp care products. The packaging is specifically designed to preserve the pure and active ingredients over time.