Human Scales was founded in 2007 by Mikko Kämäräinen and Peter Ferber. The mission was clear: "to add something new and original to our existing store concept of NK Street located at NK in Stockholm, Sweden."

The brand takes its name from the gambit of fishing with the background of the archipelago, which is very dear to the founders' hearts. The brand name implicitly suggests that the clothes you wear are a part of who you are but also an integral part of yourself -- "a second skin" or a "human scale."