In 2020, Priya Jain launched Meher, a sisterhood brand under Islie, with a mission to redefine fashion. Inspired by nature, Meher blends vintage florals with vibrant patterns, creating iconic prints.

Meher's journey is a heartfelt narrative, combining Rajasthan's leheriya with the Sakhi collection, celebrating bonds. In 2023, it entered luxury pret with five collections, embodying Islie's essence.

Meher aims to be a style companion for all occasions, from festivals to weddings, offering elegance with contemporary prints and craftsmanship.