Navigating pricing complexity with Josh Lowe, NAPA Auto Parts

How Ferrari became Europe’s most valuable car brand

How to drive industrial growth and value with Per Ohstrom, Chief Outsiders

The economics of Super Bowl commercials

DeepSeek, OpenAI, and what’s next in the AI race

How to keep your pricing fresh

Scaling startups with Melissa Vincent, Pipeline Entrepreneurial Fellowship

B2B lessons from Nvidia, Klarna, Boeing, and Nordstrom

What happened to Intel?

CEO shakeups, IPO highlights, and industry shifts entering 2025

Sales leadership with Jason Burley, Grande Custom Ingredients Group

Commercial excellence with Lynn Guinn, Cargill

Peloton’s comeback, Starbucks’ turnaround, AI trends in retail

Driving value creation with Nick Moscaritolo, Platte River Equity

Pricing and sales in medtech with Steve Pierson, Zimmer Biomet

High-stakes negotiations with Steve Schulz, Informative Research

Scaling B2B sales teams with Brian Mackerer, Craft

Sustainability and leading change with Zaffer Sange, Novelis

PE enters the NFL, why Nike's strategy is failing, and Walmart’s pricing innovation

B2B lessons from Netflix, Saks, Six Flags, and MIT

Starbucks' promotion strategy, why Apple is redesigning the Vision Pro, Google's regional pricing

What to do when your negotiation turns into a game of poker

Accelerating sales to 6x win rates with Barrett Thompson, Zilliant

Inside Amazon’s secret operation, Tesla’s new challenger, Teams’ unbundling

Cracking the code to entering new markets with Scott Sargis, IEC Partners

Connecting product, pricing, and sales for profit growth with Pete Eppele and Rich Flati

Growth playbooks in private equity with Pete Morelli, Vice President of Sales Strategy

Ford vs Tesla price wars, Apple’s car business, and POTUS takes on shrinkflation

Profitable Innovation with Adnan Akbari, Senior Director of Pricing

Decoding AI's influence on buyer behavior with Rich Hanna, Professor of Practice

Apple’s $3499 Vision Pro and Boeing's negotiations with the Air Force

Starbucks accused of rigging payments, JetBlue/Spirit acquisition, Pepsi's price hikes

Creating a SaaS transition framework

Emerson's Hardware to Software Transformation: Debi Prickette

Slowing inflation: What's next?

CEOs latest buzz word, WeWork's bankruptcy, and Amazon enters car business

In the hot seat: Client questions

SaaSification and how sales teams transition from TCV to ARR models

Al Smith: Director, GTM Leadership Enablement, Hubspot

Disney, Hulu, ESPN, and the US Open

Carla Price: Providence Chapter Leader & Founder, Women in Sales Enablement

Pricing in the News: Private Equity

Amit Ghosal: Senior Director of Sales Enablement, Virtusa

Hollie Graham Caldwell: Senior Director of Sales Excellence and Enablement, Oracle

Heinkeken’s new measurement, Ticketmaster’s drip pricing, Reddit chaos cont'd

Navigating price increases: Lessons and strategies for H2 2023

Pricing as the strategic link to profitability

RizzGPT, Musk's long game with Tesla, Reddit begins charging for API access

How to grow and protect business in a flat market

Moving from cost-cutting to price-getting

Navigating a critical renewal negotiation with a key account

Premiumization, TikTok's premium content, Twitter's API, recession strategies

Unpacking “cost to serve” for long and short term profitability

Pricing and selling as a cross functional extreme sport

From the Skies to the C Suite: Brian Doyle Leadership Tenets

AMC, Roblox Earnings, Junk Fees

Virtual Backbone Workshop

Backbone BASICS Trailer

Nice Job, Netflix! Lessons from a price increase

How To: Stakeholder Assessment