Good Food Movement
"What we eat has changed more in the last forty years than in the previous forty thousand" - Eric Schlosser, Fast Food Nation. It's been close to 25 years since Schlosser first wrote the revolutionary book. And in these years, our food system has depleted even further. The Good Food Movement is an initiative to encourage people to look beyond first impressions, think about their food choices, ask questions, realise the impact, and make decisions that support a healthier and sustainable food system. In essence, you can safeguard the future of the planet by making responsible decisions on what goes onto your plates.
Good Food Movement
“All life begins on a banana leaf.” For Vinod, the banana is omnipresent across the human life cycle, from the moment a newborn child is made to lie on its leaves, to the use of its raw fruit in funeral ceremonies. This philosophy has guided Vinod and his son Abaneesh to nurture the world’s largest collection of banana varieties—a whopping 543 species.
These varieties span across five continents, from the Fe'i of New Guinea to Odisha’s Rajapuri, quite possibly making the father-son duo the most prolific banana polyculturists across the world. Achieving such a feat, however, has not been an easy task. The act of tracking these varieties down and growing them has been a labour of love and incredible resolution.
Abaneesh completed his Engineering degree, but found himself wanting to return home and follow in his father’s footsteps. For him, this enterprise is more than just fruitful. He aspires to make people recognise the utility of every part of the banana, to ensure none of it goes to waste.
We've created a video on this as well. Check it out at the link below!
https://youtu.be/kkiTbwOAgo8?si=2vBDV...
3 days ago | [YT] | 58
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Good Food Movement
We are harvesting our first batch of Ragi that we grew using the traditional Akkadi Salu method, by intercropping it with Huchellu, Saswe and other pulses and oil seeds. Oh, and here’s the exciting part: we’re putting together a video masterclass to show you exactly how we did it. Is there a specific information you’d like to know about harvesting Ragi? Let us know in the comments.
1 week ago | [YT] | 64
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Good Food Movement
And that's a WRAP 🎊
We started the Good Food Movement portal on Independence Day 2024 with a mission to educate consumers about the impact of their food choices. In the few months that followed, we covered stories from the margins of the country (such as Kashmir and Nagaland) to the heart of metro cities )such as Bengaluru and Mumbai).
The most talked about topic (no surprise here) on the GFM web portal was Organic Farming. But that's not all - Climate Crisis, Soil Health, Anti Microbial Resistance (AMR), Agrarian Challenges, Water Crisis were all part of the stories we covered.
The month of November was indeed special (and scary) as we focused on the silent pandemic amidst us - Anti Microbial Resistance. With over 15 stories, a documentary film, numerous short videos, and a dedicated sub-section on the web portal, the campaign tried to nudge consumers into making conscious choices. In fact, we took AMR so seriously that we even developed a game.
We've not just been all talk though. We've been on the field trying make a difference. Did you know we've been documenting stories about a tree. Why? Because we believe trees are more than just their economic and ecological value. They mean a lot more to us. If our lives were a theatrical play, trees would be those ever-present background characters. Omnipresent yet often unnoticed until they are gone. We believe acknowledging this aspect of a tree and documenting it can possibly spearhead a new way of tree conservation in the era of social media.
Oh, and then there's our on-going comic series featuring Bhumi and Vaayu. The siblings are currently on vacation at their grandmother's home in Devarakadu and learning A LOT. Their journey will continue in 2025 so now would be the perfect time to catch up on the episodes.
The new year promises to be exciting not just for Bhumi and Vaayu though. There's a lot lined up for you. So please keep showering us with the same amount of love.
Cheers and Happy New Year,
Team GFM
3 weeks ago | [YT] | 40
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Good Food Movement
Always wanted to become an organic farmer but didn't know how to go about it? @AkshayakalpaOrganic and @RainmatterFoundation are brining you an amazing opportunity to learn from the very best with their inaugural fellowship program.
Check out the promo here: https://youtu.be/EZLbmJdZXg8?si=xnaWK...
3 weeks ago | [YT] | 25
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Good Food Movement
We had the honour of meeting the founder of Adike Patrike recently. A video on the revolutionary farmers' magazine coming soon on GFM :)
1 month ago | [YT] | 82
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Good Food Movement
World Health Organization recognises November 18 to 24 every year as Antimicrobial Resistance (AMR) Awareness Week and it is important we all amplify the story of this silent pandemic that is already amidst us. For the uninitiated - AMR is when microorganisms, like bacteria, viruses, fungi, and parasites, become resistant to antimicrobial medicines, such as antibiotics, antivirals, antifungals, and antiparasitics. This makes infections harder to treat, and can increase the risk of disease spread, severe illness, disability, and death.
Which is why at Good Food Movement we've decided to tackle the topic head on. Here's what we are doing:
1) A dedicated Instagram channel where we will be posting AMR-related content throughout the year. This will also be a space to learn what we can be doing to stop or at least slow down this free-fall. www.instagram.com/resisting.amr/
2) A separate section on our web portal with India-specific explainers and reports. Yup, we are very serious about this. gfm.akshayakalpa.org/read
3) A playlist on Youtube starting with an 18-minute introduction to AMR documentary.
https://youtu.be/zUdMotT7G90?si=aMGdD...
This is just the beginning though. We are currently working on state-specific stories and we will collate it under 1 interactive map for all consumers to understand what's happening in their immediate neighbourhood. We are also gamifying AMR awareness and you will soon see it LIVE on our portal.
2 months ago (edited) | [YT] | 11
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Good Food Movement
We are at Krishi Mela 2024 and it's a carnival here! Want us to cover anything specific? Let us know in comments.
2 months ago | [YT] | 35
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Good Food Movement
Wait! What is cine star Teju Belawadi doing in Good Food Movement studio?
2 months ago | [YT] | 18
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Good Food Movement
We’ve got something growing at Shoolagiri, and it’s not just plants—any guesses what’s coming?
2 months ago | [YT] | 57
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Good Food Movement
Have you watch our latest original feature on Thanamir apples? Do let us know if you have similar stories that you think we should cover.
Link to the video: https://youtu.be/RElGxyjMZJs?si=uBrLg...
3 months ago | [YT] | 227
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